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CompanyProfile

ISO/MLS contact:
Jason Weinberger
Senior Vice President Sales & Marketing
888-870-9978, ext. 880
917-578-2846
jason@iriscrm.com
www.iriscrm.com

Innovative, easy automation for ISOs

RIS CRM was founded in 2010 with a mission of The IRIS platform is cloud-based and users access it
offering an advanced business management solu- through a secure website hosted by the company. IRIS
tion to the payment processing industry. The com- considers it an atypical CRM platform, because it was
I pany's website states, "At IRIS CRM, simplicity is created with detailed knowledge of the industry's
a way of life," and the statement refers to the company's processes for tracking leads, calculating residuals and
objective to help ISOs administer the entire merchant life- working with multiple processing networks.
cycle through one automated system.
The company additionally noted the platform boasts
The name IRIS is an acronym for Integrated Reporting Is over 35 integrations and offers tools to manage lead
Simple, and IRIS CRM was established with the ambition flow, accounts, support and tracking. It is also equipped
to develop a premier merchant services application to with robust merchant reporting and supports more than
automate the ISO customer relationship management 100,000 active merchants.
(CRM) function.
The Electronic Transactions Association recently
However, since the company's inception, the IRIS CRM recognized IRIS CRM as one of the industry's most
product has evolved into a full-scale management progressive technologies. The ETA named IRIS CRM as its
solution spanning ISO sales and lead management, 2018 Technology Innovation Star Awards winner during
customer support, operations and residual distribution. its Transact 18 event in April, stating, "IRIS CRM was
"IRIS manages the entire merchant lifecycle from the time recognized for their technology that provides for creative
that a lead is a seed – all the way through the lifespan of solutions that promote customer usability, increase
an account," the company stated. profitability, or otherwise enable significant advances for
the industry."
Powered by innovation
Staying progressive and relevant
IRIS CRM founder and President Dimitri Akhrin, a
Certified Payments Professional, said, "A powerful CRM The IRIS platform is continually enhanced and it is
solution can take businesses of any size to the next level, not uncommon to see multiple news releases posted
but they are often rigidly structured and require a great each month on the company's website featuring newly
deal of time and money to install and integrate." improved functionality, the company pointed out. For
example, the company recently unveiled its new online
While formerly running an ISO, Akhrin discovered a telemarketing tool, CRMDialer, designed for small-to-
lack of reliable business management tools tailored for midsize sales organizations. The telemarketing platform
the payments industry. The void compelled him to base packs enterprise-level functionality into a simple,
a developer team at his Brooklyn, N.Y., headquarters to essential-feature-only user format.
create a set of flexible, easy-to-use CRM tools to better
organize the ISO back office. Today, the company is "CRMDialer takes all of the sales and marketing functions
composed of a diverse team of executives, engineers, sales, of enterprise solutions, adds flexibility and integrated
and service members with over 40 years of combined communication tools, and makes them available to
industry experience. organizations of all sizes at an affordable cost," Akhrin
said. "CRMDialer helps its users communicate and
Amid a stimulating, fast-paced and innovative culture, collaborate more effectively, close more deals and work
the IRIS team openly aspires to "come to work every day better together."
to bridge the gap of siloed systems by offering a single
payments industry-focused ecosystem," the company This product and others are testaments to IRIS CRM's
stated. The IRIS team strives to leverage the most ongoing commitment to take its technology forward and
progressive business technologies and provide ISOs continually support ISOs at their most critical points of
with state-of-the-art automations for managing complex need.
business data.

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