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InsideGS

Cover Story Education

P2P payments growth portends Surcharge versus cash discount
future market opportunities .........................................................1 – what's the difference? ...............................................................36
By Patti Murphy By Matt Nern, SignaPay Ltd.
P2P payments are exploding. Short term, this may have little im- Many small businesses seek solutions that will enable them to
pact on merchant acquiring. Long term, it should drive more small keep accepting cards but avoid monthly interchange fees. An
merchants to electronic payment acceptance. answer to this dilemma was delivered in cash discount programs.

News 10 ways to communicate, engage
and sell with video ..........................................................................38
News Briefs: By Konstantinos Papakonstantinou, Board Studios Inc.
The Green Sheet, CCSalesPro Explainer videos are a cost-effective way to reach your target audi-
start new podcast series ..............................................................12 ence and help them engage with your brand, but adoption has
been slow in financial services. Why is that?
Time's up for SSL and early TLS.................................................12
Fed survey finds growth in nonbank finance .....................12 Thinking outside of the box .......................................................40
By Mike Camerling, AEVI International GmbH
CipherTrace reports spike in crypto
theft, money laundering .................................................12 Today, any merchant with a smartphone is unlikely to be im-
pressed by a payment terminal cluttering up the countertop. It's
Consumer expectations high for time to get serious about selling true business solutions.
digital-forward shopping, dining ............................................12
Macy's closes barn door after breach ....................................12 Company Profile
Impact PaySystem LLC:
Industry Update ...............................................................................12
Growing with the industry ..........................................................42
Views Inspiration

The very point of sale: Building business one objection at a time ..........................43
If you see something, speak up ................................................18
By Dale S. Laszig, DSL Direct LLC Departments
Writing a credit card number on a piece of paper does not violate Letter From the Editors ....................................................................5
the PCI DSS. It's what happens afterward that determines whether Readers Speak:
the merchant is complying with the standard. A book on customer engagement ..............................................8
Spotlight Innovators ......................................................................22
New Product Resource Guide .................................................................................44

Global payments and receivables ...........................................27 Advertiser Index ...............................................................................54
Education
Street Smarts SM We are dedicated to the
Targeting, researching, planning, executing .....................32
By Steve Norell, US Merchant Services Inc. education and success of the
How can tools like TRPE help merchant level salespeople be ISO and MLS.
organized, consistent and effective in their careers, and why don't
more MLSs use them?

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