Page 3 - GS181102

InsideGS

Cover Story Education
Serving cannabis businesses: Street Smarts SM
an $11 billion conundrum ..............................................................1 Beware the Square effect .............................................................40
By Patti Murphy
By Steve Norell, US Merchant Services Inc.
Voters in three states approved ballot measures on Nov. 6 that re- Before Square, most merchants were in a one-to-one relationship
lax restrictions on cannabis sales. And there is talk in Washington with a processor and most likely boarded by an MLS who visited
about loosening federal restrictions on cannabis sales. the merchant in person. Square is changing that.
News Networking group do's and don'ts .........................................42
By Bill Pirtle, Clearent LLC
News Briefs:
Networking groups use reciprocal prospecting methods whereby
U.S. Payments Forum provides members will send you business if you are willing to send business
resources for new EMV use cases .............................................10 to them. There are specific guidelines to follow.
R.W. Bowker, sole keeper of ISBNs, hacked .........................10 Three ways to add value to your sales process .................45
Money20/20: a discussion with many threads ..................10 ByJeh Holsomback, Secure Payment Solutions Inc.

Faster payments: shoo-in for Merchants are continually turning to technology to create a
banks, long game for Fed ............................................................10 competitive edge for their businesses. To capitalize on this trend,
channel resellers are evolving their sales processes.
Industry Update ...............................................................................12
What Visa's bulletin on cash
Views discount means to you ..................................................................46
The very point of sale: By Evan Weese, CardX
Are you a good storyteller? ........................................................20 Visa clarified that the most common cash discount model is not
By Dale S. Laszig, DSL Direct LLC compliant with its rules and "may subject the acquirer to non-
compliance action." Surcharging is a viable alternative.
In writing, a good story can pull people in and get their full atten-
tion. Set a strong opening scene and people will tune in to see New Products
what happens next. Compelling stories rule in selling, too.
End-to-end POS, store management for retailers ..........48
Money 20/20 — You say you want a revolution? .............23 Cloud-based app prints
By Brandes Elitch, CrossCheck Inc. receipts from mobile devices .....................................................49
Money 20/20 bills itself as the world's largest marketplace for Inspiration
ideas, connections and deals in payments, fintech and financial
services. And this year's show didn't disappoint. Listen well to bridge what divides ..........................................51

Company Profile Departments
Paysafe Group: Letter From the Editors ....................................................................5
Serving consumers and businesses alike ............................31 Readers Speak:
Sandbox, really? ..................................................................................8
Featured now on Merchant Sales Podcast ...........................12
Spotlight Innovators ......................................................................26
2019 Events Calendar ....................................................................50
Resource Guide .................................................................................52
Advertiser Index ...............................................................................62

3