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IndustryUpdate

What's new on Merchant Sales Podcast?
Merchant Sales Podcast continues to bring payment professionals
engaging, informative interviews, discussions and advice on compel-
ling issues and challenges in the industry. All episodes are moderated
by Patti Murphy and James Shepherd of The Green Sheet Inc. and CC
Sales Pro, respectively. Recent podcasts include:

• How to sell POS/ISV solutions to small business owners: Learn
how Matt Hoskins, founder and CEO of PayProTec, built a success-
ful ISO leveraging POS-ISV partnerships to support innovation
and superior service. Plus, Patti reports on what the breakup of
BAMS and First Data could portend for competition in merchant
services, and James explains the value of demos in the sales pro-
cess.
• How to leverage payments data for Facebook ads: Jon Grayem
explains how his firm, Adszy, harnesses social media and POS
data to help brick-and-mortar merchants better understand cus-
tomers and how to reach them. James discusses why MLSs who
rely on scheduled appointment leads should mix it up and add
walk-in sales to their routines. And Patti reports on what the Fed's
plans to build a real-time payments network could mean for pay-
ment processing.
• How Kiosks are Changing the POS Landscape: Sam Zietz, CEO
at Touchsuite, talks about how the self-checkout trend is chang-
ing the POS landscape. He also covers Grubbrr, Touchsuite's new
self-service kiosk POS that is ready for resellers. Patti reports on
the separation of BA Merchant Services from First Data, and James
explains how to construct a powerful agent compensation pro-
gram.

For these and all prior episodes, visit http://www.greensheet.com/podcasts.php, iTunes, Stitcher or Spotify.

ANNOUNCEMENTS Bankers Association, Blanc Labs, Flinks, Mastercard,
Mountain America FCU, Principal Life Insurance Co.,
SunTrust and Visa.
Industry participation in EMVCo expands
FIME adds EMV 3DS services, aids
EMVCo reported that new organizations continue to
join its Associate Programme to engage in the strategic India's EMV migration
and technical direction of the global body. 2C2P, Adyen, FIME's EMV 3-D Secure (3DS) test platform and laborato-
BC Card, Checkout.com, Endeavour Internet Business ry were qualified by EMVCo for ACS component testing,
Solutions, FrenchSys, ICC Solutions, Infinitium, Merchant protocol 2.1. The combination of an automated test plat-
Advisory Group, Shopify and Wakefern Food Corp. all form and FIME's 3DS experts brings agility and efficiency
joined in the past year. As EMVCo Associates, they will for payment solution providers, EMV 3DS vendors and
support the process of developing, enhancing and evolv- banks while ensuring the compliance of new authentica-
ing the EMV Specifications. tion implementations, FIME stated. Also, FIME is launch-

FDX gains eight members ing India's first Level 1 contactless testing laboratory and
certification services. Payment terminal manufacturers
The Financial Data Exchange welcomed eight new mem- will benefit from local support for their EMV projects,
bers recently, bringing total membership to 55 organiza- optimizing time to market and costs, FIME added.
tions spanning the financial services ecosystem – from
financial institutions to data aggregators, banking core Netki updates TransactIDsolution
processors and fintechs. FDX is aligning industry play- Netki updated its TransactID solution to address new
ers to bring a common approach to consumer control of regulatory guidance from FATF, FINMA and FinCEN,
financial data through an open banking API and techni- which requires Money Services Businesses that trade
cal standards that prioritize security, transparency and cryptocurrencies to comply with a Bank Secrecy Act rule
user experience. The new members include the American
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