Page 20 - GS190902

Views

Noting that the Dodd-Frank Wall Street Reform and
Finally, we believe that it is incumbent upon members, Consumer Protection Act of 2010 made it illegal for
and the Association on members' behalf, to promote financial service providers to engage in unfair, deceptive or
education and awareness of these Principles. abusive acts or practices, Murray urged audience members
to check facts whenever they sign an affidavit and offered
Deborah Reuben, president at Reuben Creative LLC and the following suggestions for achieving and maintaining
ELFA board member, stated, "B2B finance customers are compliance and best practices:
demanding speed, control, and transparency in their • Do a lot internally to protect your business.
finance relationships, desiring instant access to data about
their equipment leases and loans." She explores these • Understand and know who you're in business with.
themes in her digital transformation consulting, keynotes • Get involved with your industry and lobby and
and finance industry workshops. advocate.

Alternative lending industry
Chad Otar, CEO at Lending Valley Inc., agreed, stating,
Christopher Murray, attorney with Stein Adler Dabah & "Transparency must be embedded into every aspect of
Zelkowitz, specializes in commercial disputes, merchant organizational culture, starting at the top, with articulate
cash advance, usury law, insurance law and commercial leaders letting people know where they stand. Use common
collections. At Broker Fair 2019, a lending conference hosted language at every level; big words can confuse people."
by deBanked, Murray and fellow panelists Katherine
Fisher, partner at Hudson Cook LLP; Lindsey Rohan, If I were to summarize my biggest takeaway from these
attorney at law, Platinum Rapid Funding Group Ltd; and thought leader interviews, it would be: do the right thing
Steven Berkovitch, partner at Berkovitch & Bouskila PLLC for the right reasons. If business owners behaved ethically,
assessed the impact of ever-changing regulations on the they'd have nothing to hide, and transparency would not
alternative lending industry. be an issue.

"The FTC wants to know the small business lending space Dale S. Laszig, senior staff writer at The Green Sheet and managing
better," Murray said. "They want to look at lenders, sales director at DSL Direct LLC, is a payments industry journalist and content
agents and funding entities held responsible for agent development specialist. She can be reached at dale@dsldirectllc.com
behavior." and on Twitter at @DSLdirect.

Please Join Us at America’s Only ATM Industry Expo 100% Dedicated

to the Independent/Retail ATM Marketplace.
Celebrating 50 Years of ATMs in America

NAC2019 Attendee Registration includes Access to All:
• Pre-Conference Workshops
• Educational Seminars throughout the Event
• Networking Receptions & 50th Anniversary Celebrations
• Expo Hall
• Networking Meals
• New Products & Services - Flash Presentations
• Special Keynote Speakers
• And More...
Attendee Registration: https://www.natmc.org/nac2019-attendee-registration.html
Sponsors & Exhibitors: https://www.natmc.org/nac2019-sponsors-exhibitors-registration.html
Hotel Reservations: https://book.passkey.com/gt/217275234?gtid=b4040b15f5f26cea2bb12b9572362491