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Education

Revamp your sales The times of "show me your statement and I will save
you money" are quickly fading. Payment processing is
approach for 2020 no longer just a means to move money through the card
brands' networks (although it's still a principal part of
the process). The demand is growing for pay at the table,
By Jeff Fortney full functioning points of sale (now called points of
interaction by some), kiosks, remote solutions, recurring
TouchSuite LLC billing, merchant invoicing and payment from the invoice,
surcharge processing, and so on.
t's that time of year again when new commercials
flood the airwaves for the holiday season. In one In addition, the days of truly free terminals are coming
case, a lady sits down for the $1 hair styling, gets to an end. None of the needs I just outlined come free.
I one clip, and is done. In another, someone buys a They have costs, and someone pays for them. The more
cheap mixer, and it blows up. a merchant needs, the higher the costs, and the ability
to offset these costs from processing revenue narrows
Those are just two examples of many merchants taking rapidly.
similar approaches. And all are just a twist of an old
saying: you get what you pay for. These all imply that if Taking stock
you want quality you pay more, or if you want a service, it
comes with a cost. But the cost isn't huge, and it's worth it. So, as a new year is upon us, it's time to reexamine the
"you get what you pay for" adage. That begins by making
As I watched the umpteenth commercial leveraging a commitment to adapt your sales approach, away from
the same concept, I had a thought that maybe this same only a portion of the process to the full process. Now is the
concept could be leveraged selling payment processing best time to examine how you do business today. Begin
to merchants. And it would begin by adapting to today's by answering these questions about your approach to
merchants and their needs. merchants (be brutally honest):

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