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Feature

Connex

Hub

Compelling video for memorable marketing

he Green Sheet Inc., which has been empow- "Financial service providers use video for awareness,
ering and connecting payments professionals engagement and conversions," Papakonstantinou said. "To
since 1983, and Board Studios Inc., a video achieve this, they need an agency with industry knowledge
T content marketing company, are partnering on as a trusted guide. Our free half-hour consultation can
a suite of video services created specifically for the pay- help them assess if video is right for them."
ments sphere.
Kate Gillespie, CEO at The Green Sheet, said, "Board
Called GS ConnexHub, the innovative suite of services Studios and The Green Sheet have the same goal: to make
is designed to help payments industry service providers you shine and take on as much of the burden as possible.
create impactful marketing campaigns. It includes I'm excited to be part of this journey with Board Studios
explainer videos, virtual summits, video podcast and and our partners."
thought leadership series, mini-courses and Mastermind
groups. And according to Konstantinos Papakonstantinou, To set up a free half-hour consultation, including tips
CEO at Board Studios, The Green Sheet's partners who on how to optimize video content marketing, contact
have tried the service have been impressed by its speed, Danni Thorpe at daniellet@greensheet.com. For additional
simplicity and affordability. information, visit www.greensheet.com/video.php.

"Video does not have to be expensive, and there are
ways to make it a no-brainer," Papakonstantinou said.
"As a business-first agency, we constantly come up A Also find us on lso find us on FFacebook, acebook,
with new ideas to help clients grow and stay ahead of L LinkedIn & inkedIn & TTwitter for the witter for the
their competitors with one-of-a-kind offerings that are
mos
streamlined and cost effective." most up-to-date stories, t up-to-date stories,
can’t miss events and newest an’t miss events and newest
c
Danni Thorpe, vice president, media relations at The Green
ind
Sheet, noted that even before the COVID-19 crisis, clients industry announcements.ustry announcements.
had been asking for video services, and she can see why.
"When our partners share their videos on social media,
they get thousands of views and shares compared to the
hundreds they were getting with plain text copy," she said.

Why video?
Recent studies indicate video outperforms other media.
Visitors spend more time viewing videos than reading h https://www.facebook.com/TheGreenSheetIncttps://www.facebook.com/TheGreenSheetInc
text-based content, which drives better click-through https://www.linkedin.com/company/the-green-sheetttps://www.linkedin.com/company/the-green-sheet
h
and website conversion rates, Papakonstantinou stated,
adding that today's technologies make it easy to measure h https://twitter.com/The_Green_Sheetttps://twitter.com/The_Green_Sheet
effectiveness, engagement and ROI.
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