Page 29 - GS20901
P. 29
NewProduct
digital diners who are accustomed to scanning QR
codes and controlling the personal dining experi-
ence from order to instant receipt.
Simple, secure
NCR Aloha's contactless restaurant solution routes incoming
orders directly to the kitchen for prompt scheduling and
fulfillment, which can increase tips by an average of 2 to
Safety, convenience 3 percent, the company stated, adding that the solution
also provides valuable customer data to restaurateurs from
guest transaction data derived from orders, payments and
for contactless dining loyalty programs, which can help restaurants drive loyalty
and engagement.
JP Coupal, co-founder of the Coupa Café restaurant chain,
eading technology provider NCR Corp. added rolled out NCR Aloha contactless dine-in ordering at five
a contactless ordering and dine-in solution to California locations. He described the solution as easy to
its NCR Aloha platform. Designed to drive con- access and use. Participating customers can simply scan
L fidence and convenience by enabling diners to a bar code on their mobile devices to access a restaurant's
order and pay from mobile devices, the solution leverages menu; then they can place orders, pay servers and access
the current contactless trend and popular NCR Aloha plat- loyalty accounts from the convenience and safety of their
form, according to NCR representatives. mobile devices, he noted. "Customers are able to scan the
QR code at our socially distanced outdoor tables, view the
"Restaurants are reshaping the guest experience to offer menu and place their order right from their phones," Coupal
both contactless, curbside pickup and contactless dine-in said. "Customers enjoy this experience, as it minimizes
to meet customer expectations," said Dirk Izzo, senior vice contact in every possible way."
president and general manager at NCR Hospitality.
Build loyalty and trust
"The NCR Aloha platform enables restaurants to accelerate
digital transformation and constantly adapt to changes in As he reflected on hospitality industry trends, Izzo observed
the market so they can focus on what they do best: great that the coronavirus pandemic has accelerated digital
food and customer experience." Izzo noted that NCR Aloha transformation in hotel, food service and restaurant sectors,
is well-known in the hospitality industry for its leading edge which in turn has given consumers more ways to order
POS solutions and restaurant management capabilities. As food, earn rewards and patronize favorite establishments.
consumers change their dining habits during the COVID-19 He noted that linking loyalty programs with ordering and
pandemic, NCR Aloha is well-positioned to deliver a safe, dine-in solutions can help restaurant owners and managers
contactless dining experience, he added. identify customers and cater to their preferences.
Exceed expectations NCR also recommends moving to digital displays and
menus to mitigate the spread of germs. QR codes that
NCR Aloha's popularity, brand recognition and ability to load menus onto digital devices are a clean, cost-effective
meet growing demand for contactless solutions is driving alternative to physical menus that have to be disinfected
adoption of end-to-end contactless ordering and dine-in after each use, the company stated, adding that contactless
solutions, Izzo noted. He added that the solution instills mobile ordering and checkout solutions limit physical
peace of mind by eliminating the need for restaurant staff interaction between servers and guests.
and guests to handle physical credit cards, pens and menus.
Restaurant solutions that replace physical card exchanges,
Following are additional benefits of NCR Aloha: such as waving a phone or NFC-enabled card over a POS
• Promote safety: Improve the in-house experience by device or directly paying from a mobile phone, are easy to
limiting interaction with physical items. implement; plus, they can improve the customer experience
• Improve satisfaction: Enhance the customer experi- while protecting guests and staff, NCR noted.
ence by enabling guests to view entire menus from
their mobile devices without the need for physical Company: NCR Corp.
menus. Product: NCR Aloha
• Streamline ordering: Accelerate time to table by
sending orders directly from consumer devices to Website: www.ncr.com
the kitchen for preparation. Contact: hospitality.information@ncr.com
• Improve customer experience: Attract next-gen
29