Page 19 - GS211202
P. 19
Views
Immediate decisioning
With a swift application process and immediate
decisioning, customers can spread the cost of their
purchases with no hidden charges. Rather than relying on
credit history alone, BNPL providers consider consumer
circumstance and affordability today, helping retailers
secure more orders with higher acceptance rates.
This straightforward, interest free payment method
undeniably increases sales, reduces basket abandonment
and encourages higher ticket purchases. In addition,
offering monthly installments with an instant credit
decision allows customers to proceed with their purchase
at the same rate as they would normally, while interest
free credit encourages upsell by having a minimum spend
Payment choice is threshold, cross-sell and sales of product bundle sets,
resulting in an uplift in average basket value.
key to retail success Wide appeal
brands that benefit from BNPL finance. Ecommerce and
By James Bradley And contrary to popular belief, it’s not just fast fashion
DivideBuy higher basket values demand longer form IFC options.
This greater flexibility enables consumers to make higher-
ot on the heels of a record-breaking Black value purchases and spread the cost over longer periods.
Friday (as reported by BBC News, www. Strong participation in the DIY and home improvement
bbc.co.uk/news/business-59409507) and a highly markets is indicative of how consumers are increasingly
H anticipated peak-sales spending boom, 2022 turning to IFC to finance those higher-value purchases.
could well be the year of the consumer.
What’s clear is that POS financing such as BNPL is fast
With consumer spending forecast to expand by a further becoming the future of consumer financing. The fact
3 percent in 2022—on top of the 8l1 percent rise recorded that online spending via BNPL has increased by 204
over the past 12 months (according to Deloitte Insights, percent since the beginning of 2020 (reported by Card Not
https://bit.ly/3H27jzY)—the coming years ahead present Present, https://bit.ly/32aD9Ml) is a testament to its surging
another exciting opportunity for retailers looking to popularity among retailers and customers alike.So, as
embrace alternative POS payment methods. the payments landscape continues to evolve, the growing
market for POS financing presents not only an exciting
Once a niche form of credit, buy now, pay later (BNPL) has opportunity for retailers as we look ahead to 2022, but also
gained momentum among both younger shoppers a long-term sales opportunity that, frankly, must not be
and older cohorts and is set to continue scaling rapidly. missed.
According to Bloomberg Intelligence, global BNPL sales
volumes hit $93 billion last year and could top $181 bill Seamlessly connecting the checkout
by the end of 2022 (https://bloom.bg/3yMQAhw)—a small to the merchant’s website, retailers can
percentage of online retail perhaps, but the share is clearly be onboarded in a matter of days, leaving
growing fast.
them free to get on with the important
Quick and easy business of selling. What’s more, as lendtech
In a world where time is money, retailers can rest assured providers personally accept the fraud and
that setting up IFC POS finance at checkout is both quick credit risk, retailers can continue to operate
and easy, with the provider taking care of installation and as normal and get paid on delivery.
integration with a retailer’s existing ecommerce platform.
Seamlessly connecting the checkout to the merchant’s
website, retailers can be onboarded in a matter of days, James Bradley is head of business development at DivideBuy, a con-
leaving them free to get on with the important business sumer retailer credit provider founded in 2014. DivideBuy works in
of selling. What’s more, as lendtech providers personally partnership with over 500 retailers to provide retail POS credit solutions,
accept the fraud and credit risk, retailers can continue to including flexible integrations to deliver higher basket values, reduced
operate as normal and get paid on delivery—safe in the cart abandonments and higher sales. For more information please visit
knowledge that their credit provider will take care of the https://dividebuy.co.uk/.
credit lending process.
19