Page 31 - GS220601

Education

If you can push messages and notifications to merchants How you treat them after they leave says a lot about you
through your reseller hardware and software portals, and your company. Maintain the same level of courtesy
send messages directly to their POS systems and and respect for all merchants, past and present.
terminals. Sending birthday greetings in this manner is
an unexpected way to recognize their special day. Every MLS should prioritize relationship building with
their merchants. Acknowledging a merchant's birthday is
Data collection to marketing tool a simple way to connect on a personal level, strengthen
Many salespeople in other industries don't have access to relationships and lay the groundwork for long-term loyalty.
their customers' data; they have to develop a strategy for Building stronger relationships with your merchants
capturing it, which is often not easy. Information gathered ensures the longevity of your brand, and if you're an MLS,
during the merchant application process provides an your name is your brand.
excellent opportunity to increase merchant retention
through the use of merchants’ birthday data. Simply Natasa Cvijanovic, co-founder and CEO of Tesla Payments, has a proven
figure out how to track it, and then determine the best track record within the payment industry of cultivating successful rela-
way to use that information to personalize your merchant tionships with ISOs, MLSs and strategic partners. In developing national
interactions. sales channels, she provides training and coaching to sales partners to
enable them to become better business partners and advocates for their
In addition to your current merchants, you likely have data merchants, and to assist them in building portfolios producing steady
on your former merchants. Treat your former customers residual streams. She is also dedicated to consistently delivering high
the same way you treat your current ones, and don't forget levels of professionalism, integrity, dependability and trustworthiness.
about their special occasions. The fact that a merchant Contact her at natasa@teslapayments.com.
has left you doesn't mean they are less important to you.
Former merchants are a source of word-of-mouth and can
still be a valuable source of referrals.

Calendar

Annual Conference
June 13 - 15, 2022 July 27 - 28, 2022 August 16 -17, 2022
https://www.southeastacquirers.com/ https://www.midwestacquirers.org/ http://www.theprepaidexpo.com/

August 22-24-2022 September 7 -8, 2022 September 14-16, 2022
https://mobilepaymentconference.com/
register-now-2022/ https://westernstatesacquirers.net/ https://www.wespay.org/

If you have a show you
would like listed, please
send information to
February 7 - 9, 2023 events@greensheet.com
https://www.atmia.com/conferences/us/
https://us.money2020.com/