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Education

We also look for ways to cut our costs and the costs of the
merchants we work with without sacrificing the quality
of the service we offer. Aside from that, we ensure that Choosing the wrong vendor
the product allows us to effectively serve and assist our
customers. can cost your business a lot of

Selecting your next vendor, product or service can be time and money and harm your
challenging. The process of choosing vendors and their reputation. If you sell and deliver
products has become more complex due to the evolution of
the industry, merchants' and cardholders' ever-changing an unreliable product to your
needs, and the supply chain. merchants, they will be upset

It is no longer appropriate to choose vendors solely based with you, not the vendor.
on price. It is now critical to find a partner who adds value,
is trustworthy, has the expertise, shares your company's
core values, does not compete with you, and much more.
High stakes The integrity of your business is determined by the
integrity of your products and services. Learn as much as
As vendor relationships become more important, there is possible about your vendors and how important it is for
more at stake if you choose the wrong partner. Prepare a them to stay true to high ethical standards.
list of criteria that, if met, will make a specific vendor a
strong potential partner. Natasa Cvijanovic, co-founder and CEO of Tesla Payments and member
of the SEAA advisory committee, has a proven track record within the
Check the facts to ensure that the vendor's representations payment industry of cultivating successful relationships with ISOs, MLSs
are accurate. In this industry, we frequently see vendors and strategic partners. In developing national sales channels, she pro-
advertise products and services and their features, only vides training and coaching to sales partners to enable them to become
to discover that they are "in beta" or won't be available better business partners and advocates for their merchants, and to assist
until the first quarter of some arbitrary year. Call your
industry colleagues who may be using those vendors and them in building portfolios producing steady residual streams. She is
their products to confirm the vendors' critical capabilities also dedicated to consistently delivering high levels of professionalism,
and that their product advertisement and features are integrity, dependability and trustworthiness. Contact her at natasa@
functional and being used by merchants. teslapayments.com.
Frequently, when selecting a vendor and their product, Call me today!
there is only one opportunity to get it right. Choosing
the best partner and ensuring your contract with them Let me help you
encourages a strong, mutually beneficial partnership
is crucial. Before making a commitment, thorough and with your
diligent research can help you evaluate your vendor
options and lower the risk of relationship problems after advertising
contracts are signed, paving the way for mutual success.
success.
Choosing the wrong vendor can cost your business a lot of
time and money and harm your reputation. If you sell and 707-284-1693
deliver an unreliable product to your merchants, they will
be upset with you, not the vendor. It is your responsibility
to conduct research, partner with vendors who can provide
the most cutting-edge technology, and perform flawlessly
if you are lucky.
Dependability, honesty, integrity

Okay, that may be asking too much, and we all know that no
one is perfect, but it is reasonable to expect dependability
and honesty. Things go wrong but hopefully not too
often. We expect our partners to stand by their products, R R
be forthright about any issues or downtime, and do their ick Aston
best to resolve any problems and get their products and Senior Media Partnership Specialist
merchants back online.
Rick@greensheet.com
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