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Education

cision, dual pricing is a highly regulated financial not result in any additional transaction fees.
practice. Businesses that offer this option must ad-
here to quite a few extra rules to remain in compli- They are also both designed to make it easier for compa-
ance. Companies that do not remain in compliance nies to balance how much these fees cost them on every
can be fined or may find themselves in trouble with transaction.
their payment processing partners.
Payment gateways empower companies to accept pay-
The regulations pertaining to dual pricing can cover ments from their customers, supporting businesses that
everything from how customers are informed and are big and small. Part of that support is to help them use
how information is presented to the actual amount dual pricing and cash discounts to navigate common fees.
of the fee itself. It is very important to know the Either option can help companies manage their fees more
right way to apply these surcharges before begin- effectively, all while providing a better customer experi-
ning this practice. ence.
Different paths to the same goal My biggest piece of advice is to stay compliant. A surpris-

Cash discounts and dual pricing are different practices, ing number of platforms handling cash discounts and
but they ultimately have the same goal—navigating pay- dual pricing are not fully compliant. Do you research and
ment processing fees. select the right gateway for your ISO.

Each option takes a different approach to accomplishing Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also
the same end goal, which is to help companies balance a graduate of Benedictine University and a member of the Advisory
fees and provide exceptional pricing for their customers. Board and Anti-Fraud Technology Committee for the Association of
Certified Fraud Examiners, as a CFE himself. Fluid Pay is the ONLY 100
Companies that use either of these approaches are going percent cloud-based Level 1 PCI Payment Gateway processing transac-
to be able to reward those who pay in cash since they do tions anywhere in the world. Contact Nick at Nick@FluidPay.com.

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