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Insights and Expertise

Marketing to meet your needs This isn't to say that resellers should inundate merchants
with a slew of haphazard communications to stay relevant.
With so many uncertainties in today's environment, it can Messaging should remain consistent with a company's
be hard to imagine that marketing would be a priority beliefs. Merchants can tell when an organization isn't
for any business, but continuing to market and promote being truthful. And if you're launching communication
your brand is even more important right now. As more campaigns, consistency across channels is key, again tying
and more merchants are having to rapidly alter the way back to really listening to the needs of your merchants.
they run their operations to keep their doors open, it's
vital that resellers look at alternative and creative ways to Marketing teams—in-house or contracted—should focus
communicate and stay engaged with their merchants. on the strategies and campaigns that align with their
financial goals and enhance their reputation. Knowing
As more merchants go online to get their information, as who you are and what you strive to be to your merchants
well as connect with their customers, social media usage will be vital for your success. Being able to quickly adapt
has grown substantially, and online communities are to the rapid changes in the world, listen to your merchants,
changing at a rapid pace. Taking the time to understand and focus on products and services that matter most, will
the demographics of your followers on each platform can make all the difference for both the summer and seasons
help you tailor your content appropriately and decide to come.
which platforms are effective forms of communication for
your enterprise. As a seasoned marketing professional, Jaki Kackert has contributed to
the success of organizations within the payments space and financial
The goal is to stay connected with your merchants, services sector and has helped brands, both big and small, create aware-
regardless of communication channels. Email is still a ness and drive results through effective marketing strategies. Jaki draws
cost-effective and a successful form of communication, on extensive and varied skills in content marketing, digital marketing,
but if done inconsistently and poorly with little follow-up public relations & communications, and promotions to offer the right
it can lead to disengagement from your merchants. They're marketing strategies and tools that help ISOs and Resellers attract,
juggling so much to maintain and grow their businesses, retain, and grow merchant accounts. Contact her at jbkackert@gmail.
so providing thoughtful communication that can enhance com.
and ease their workload is key.

We Buy Agent Portfolios

David Daily
Zach Daily CEO & Founder Alex Daily
Business Development Business Development
Denise Shomo Katelyn Schickling
President Business Development
Contact us today for a complementary portfolio valuation

or to inquire about our referral program for ISOs

+1.610.451.4096
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