Page 29 - gs250702

Insights and Expertise

Many of these counterfeits
originate from overseas operations Resource Guide Listings

that utilize advanced printing
techniques and professional-
grade materials, making visual
detection extremely challenging.

• Regulatory violations and associated penalties
• Loss of licenses for age-restricted product sales
• Legal liability from underage sales incidents
• Operational inefficiencies and customer service
issues
Implementation considerations
Digital ID scanning represents a practical response
to current verification challenges. The technology
integrates with existing POS systems and requires
minimal staff training. For merchants processing sig-
nificant volumes of age-restricted transactions, invest-
ing in scanning capability offers measurable returns
through improved compliance, reduced liability and
increased operational efficiency. Banner Size

As counterfeit identification continues to improve, resource guide
businesses must evaluate whether their current veri- option available.
fication methods provide adequate protection. The
gap between visual inspection capabilities and mod-
ern forgery techniques will likely continue widening, Budget friendly
making digital verification increasingly necessary for advertising with more space for
effective age verification programs.
The business case for upgrading details about your company’s
services, products and more.
Merchants face a straightforward decision: continue
depending on manual processes that become less re- Inquire about our
liable each year, or implement technology designed
to address current verification challenges. Digital ID banner size resource guide listing.
scanning provides a direct solution to the challenges
posed by sophisticated counterfeits, while supporting Call today
compliance obligations and enhancing operational ef-
ficiency. for more details.

The technology exists to solve these verification chal- 707-284-1693
lenges. The question for merchants is whether to adopt
these solutions proactively or wait until current meth-
ods fail to meet their business needs. Or email us at

Elie Y. Katz is founder, president and CEO at National Retail Solutions Advertising@greensheet.com
(NRS), https://nrsplus.com. Contact him by phone at 201-715-5179
or by email at ekatz@nrsplus.com. Five essential skills for success in
the payments industry From vulnerable to vigilant: AP automation
in action.

29