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CoverStory

Steven Feldshuh
Betterpay Group

Betterpay Group – AI implementation overview
At the Betterpay Group, we understand that AI has
been introduced in several areas by our processing
partners—including risk management, fraud
protection, underwriting and more. However, these
improvements are not yet transparent or evident in
our daily operations. We have not observed noticeable
enhancements in boarding, underwriting workflows,
risk analysis or within the processor's portal. It's
possible that these upgrades are either operating behind
the scenes or still undergoing partial implementation.
AI impact within our office
• Data-driven decision making: AI tools have em-
powered us to analyze trends more accurately,
allowing for smarter business decisions based on
real-time data.
• Sales trend analysis: Understanding merchant
performance and forecasting behavior has be-
come far more efficient.
• Daily support and knowledge access: With AI-
powered search engines, we're able to quickly
find accurate answers to the wide range of field
questions our 100+ agents encounter daily.
• Automated follow-ups: AI helps us manage and
streamline follow-up communications to ensure
our agents receive timely updates and guidance.
• Terminal analysis: We now use AI to evaluate
terminal features and recommend the best hard-
ware solutions for each merchant's unique busi-
ness type.
bluu™ Tab Order is designed to
• Statement interpretation: AI has improved our
ability to decode interchange charts and clarify help restaurants improve efficiency,
processing statement terms—enhancing mer- reduce labor costs, and boost
chant education and error correction (for example,
issues like not batching daily or excessive keyed customer experience.
transactions).
• POS and processor comparison: AI tools assist
us in identifying the ideal POS solutions and in
creating battle cards to clearly articulate the ben-
efits of our processors over competitors.
• Operational support: From drafting professional
letters and agreements to responding to bank or
processor inquiries, AI provides significant ad-
ministrative and documentation support.
• Lead management: We have started integrating
AI tools into our lead tracking and management
systems, improving outreach and conversion
strategies.

It's clear that while AI applications are still maturing,
the payments industry's embrace of AI has already
brought about tangible results in efficiency, accuracy
and productivity.

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