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Insights and Expertise

Show schools the value beyond payments Final grade

Payment processing should never be presented as simply Back-to-school season offers ISOs and MLSs much more
another expense. Instead, demonstrate how the right plat- than a seasonal sales opportunity. It provides the chance
form supports the school's overall operations. Modern so- to become trusted advisers to schools that are moderniz-
lutions can help schools: ing how they serve students, parents and their communi-
• Reduce manual processes and cash handling. ties.
• Improve reporting and reconciliation, and build a When you shift the conversation away from processing
useful, integrated database. rates and toward operational efficiency, integration, secu-
• Increase online sales and fundraising opportunities. rity, fundraising and convenience, you demonstrate your
• Create a better overall digital experience for parents solution's true value. Schools don't just need a company to
process payments; they need a partner who understands
and staff. their unique challenges and can help them create a seam-
less payment experience across campus.
The result is happier administrators, fewer accounting
headaches and more time to serve students. As education continues to embrace digital commerce, the

Student stores can become payment professionals who lead with expertise, listen first
year-round revenue centers and deliver complete solutions will earn top marks long
after the back-to-school season ends.
An online student store should not only open during foot- Kackert is a seasoned marketing professional with experience support-
ball season. With the right, integrated ecommerce plat- ing organizations across the payments and financial services industries.
form, schools can generate revenue throughout the year by Through expertise in content marketing, digital strategy, public rela-
selling apparel, school supplies, graduation merchandise, tions, and communications, she helps ISOs and Resellers build market-
booster club items and seasonal fundraising products.
ing strategies that attract, retain, and grow merchant portfolios. For
Because parents can purchase anytime from any device, more information please visit www.kackertmarketing.com or reach out
schools often experience greater participation than tradi- to Jaki at jbkackert@gmail.com
tional in-person sales, while creating an additional rev-
enue source that helps offset tightening budgets.
Don't overlook ticketing and fundraising

Athletics, theater productions, concerts, dances and grad-
uation ceremonies all rely on efficient ticket sales. Digital
ticketing reduces long lines, minimizes cash handling and
provides real-time attendance reporting.

Likewise, fundraising has become essential as school bud-
gets continue to tighten.

Payment platforms that support online giving, recurring
donations, online silent auction functionality, and PTO or
booster club campaigns make it easier for families to con-
tribute, while reducing administrative work behind the
scenes.
Become a long-term partner

Successful education sales don't end after installation.
Continue helping schools succeed by sharing fundraising
ideas, recommending new payment technologies, provid-
ing annual payment reviews, and introducing additional
ecommerce features as their needs evolve.

Schools value vendors who remain engaged throughout
the year. Those relationships often lead to additional op-
portunities within the district and referrals to neighbor-
ing schools.

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