Merchant Sales Podcast
Podcasts for May 2025

Merchant Sales Podcast
May 30th, 2025
From Demo to Deal: Bundling Software & Payments
Selling payments is changing—and software is leading the way. In this week’s episode, James Shepherd sits down with Rob Kyle from the Full Stack Payments team to break down the real-world sales process of bundling payments and vertical-specific software. From handling demos to coordinating handoffs with ISVs, James and Rob share insights on how to close deals in today’s integrated environment. If you’re ready to evolve your sales strategy and generate residuals through Full Stack’s lead program, this episode is for you.

Merchant Sales Podcast
May 24th, 2025
How to Grow from Agent to ISO
What does it really take to grow from an individual agent into a full-blown ISO? This week, James Shepherd sits down with industry veteran Gus Torres to hear his journey—from working the streets to running his own ISO. Gus shares practical insights, mindset tips, and how his partnership with Netevia helped scale his operation. Then, stick around for the Today in Payments segment, where James and Patti Murphy break down the latest updates on the Credit Card Competition Act, BNPL regulations in the UK, and more industry headlines.

Merchant Sales Podcast
May 17th, 2025
Closing Big Merchants & Software Deals
This week’s episode features a replay of a live event with Brian Fitzgerald, EVP of ISV and Enterprise Partnerships at Full Stack Payments. James Shepherd interviews Brian about what it really takes to close large merchant accounts and build successful ISV partnerships. Learn how Full Stack supports agents with implementation, integrations, and lifetime vested residuals. Then, stick around for the Today in Payments segment—available in the audio version—where James and Patti Murphy cover the latest headlines shaping the payments industry.

Merchant Sales Podcast
May 10th, 2025
Turning Processing Volume into Merchant Rewards
What if merchants could earn reward points just for processing payments? This week, James Shepherd welcomes back Jeff Moskowitz to explore a creative twist on merchant services—credit card processing rewards. From luxury travel to high-end merchandise, learn how this unique program is gaining traction and helping agents stand out in a crowded market. Then, James and Patti Murphy dive into a packed Today in Payments segment, covering everything from crypto developments to Visa and Mastercard’s push to enable AI agents like ChatGPT to make payments.