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Soft sell gets resultsoft sell gets results
have to be just one marketing tac-ave to be just one marketing tac-
h S
tic. T
tic. The goal for all three is to get he goal for all three is to get
When testing new marketing tactics, it's important keep in mind that today's hen testing new marketing tactics, it's important keep in mind that today's
their name out there, to build brand
their name out there, to build brand W
tech savvy prospects delete unwanted messages with the click of a button and
awareness and recognition, to build tech savvy prospects delete unwanted messages with the click of a button and
awareness and recognition, to build
can easily block future interactions from designated companies. "There are les-
their reputations."
their reputations." can easily block future interactions from designated companies. "There are les-
sons to be learned by reaching out to merchants in nontraditional ways," Olson y reaching out to merchants in nontraditional ways," Olson
sons to be learned b
Key p said. "The real key is building a positive impression about your company."
Key players speak uplayers speak up
said. "The real key is building a positive impression about your company."
Befor Priming payments industry prospects with quality content marketing is an
Before kicking off the multicity e kicking off the multicity
Priming payments industry prospects with quality content marketing is an
Let's Talk campaign in August 2013, alk campaign in August 2013,
Let's T approach that seems to resonate well with most prospects. "Content marketing
approach that seems to resonate well with most prospects. "Content marketing
D
Dorsey stated, "The growth and suc-orsey stated, "The growth and suc- is the creation and sharing of valuable information, insights or advice on issues that
is the creation and sharing of valuable information, insights or advice on issues that
c
cess of a community depends upon ess of a community depends upon matter to processing customers or the marketplace that you serve with the purpose
matter to processing customers or the marketplace that you serve with the purpose
the people who support it. We're he people who support it. We're
t
eager to meet business owners, listen ager to meet business owners, listen
e
to their stories, introduce them to heir stories, introduce them to
to t
one another, and unite their neigh-her, and unite their neigh-
one anot
borhoods." Businesses interested in rhoods." Businesses interested in
bo
attending the community sessions he community sessions
attending t
c
can register online.an register online.
F
For Trustwave, stepping out of the or Trustwave, stepping out of the
box into a moderated social net-x into a moderated social net-
bo
w
work was a natural extension of its ork was a natural extension of its
on
ongoing commitment to client and going commitment to client and
mer
merchant education on data security chant education on data security
b
best practices. "Our new social net-est practices. "Our new social net-
work
work helps demystify that process helps demystify that process
by
by opening communication among opening communication among
sma
small businesses, financial institu-ll businesses, financial institu-
tions and securit
tions and security experts in an effort y experts in an effort
to help businesses both achieve PCI help businesses both achieve PCI
to
c compliance and solve other data ompliance and solve other data
securit
security issues as technology and y issues as technology and
payment processing evolves," said ayment processing evolves," said
p
Doug Klotnia, General Manager, oug Klotnia, General Manager,
D
Compliance and Risk Management ompliance and Risk Management
C
at Trustwave.Trustwave.
at
Once the new online community is nce the new online community is
O
out of beta testing, businesses affili-
out of beta testing, businesses affili-
ated wit
ated with Trustwave will have an h Trustwave will have an
opportunity to white label the online y to white label the online
opportunit
community product and bundle it
community product and bundle it
wit
with existing merchant services, the h existing merchant services, the
company stated.
company stated.
Sharing critical analyses of regula-haring critical analyses of regula-
S
tory and legal issues, as well as busi-
tory and legal issues, as well as busi-
ness opportunities related to elec-
ness opportunities related to elec-
tr
tronic payments, are topics covered onic payments, are topics covered
in articles authored by Jaffe partners
in articles authored by Jaffe partners
and attorneys and posted on the ys and posted on the
and attorne
l law blog. "ElectronicPaymentsLaw.aw blog. "ElectronicPaymentsLaw.
com is an ideal forum to stay con-
com is an ideal forum to stay con-
nected with our click-of-a-button h our click-of-a-button
nected wit
society," said attorney Holli Targan, y," said attorney Holli Targan,
societ
Chairperson for the Electronic
Chairperson for the Electronic
P
Payments Group. Payments indus-ayments Group. Payments indus-
tr
try professionals can receive email y professionals can receive email
updates by subscribing online.
updates by subscribing online.
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