Page 38 - GS130901_flipbook.indd
P. 38
Company
CompanyProfi leProfi le
S
Solid game plan from the startolid game plan from the start
Th
The go-to sourcehe go-to source
The Merchant Solutionshe Merchant Solutions
T
I In terms of a free, integrated systems offer, the TMS POS n terms of a free, integrated systems offer, the TMS POS
p
proprietary solution is installed free-of-charge as a service roprietary solution is installed free-of-charge as a service
ISO/MLS contact:/MLS contact: to r
ISO
to retail and restaurant merchants who process payments etail and restaurant merchants who process payments
Armita Aminirmita Amini
A
through TMS. The basic system includes a touch-screen hrough TMS. The basic system includes a touch-screen
t
888-707-2836, ext. 7102-707-2836, ext. 7102 monitor, cash drawer and printer. Businesses may cus-, cash drawer and printer. Businesses may cus-
888
monitor
tomize the system by adding such features as bar code he system by adding such features as bar code
armita@themerchantsolutions.com tomize t
armita@themerchantsolutions.com
scanners for r
scanners for retail establishments; remote printers and etail establishments; remote printers and
www.themerchantsolutions.com
www.themerchantsolutions.com
tablet devices can be bundled to help restaurants operate help restaurants operate
tablet devices can be bundled to
mor
more efficiently.e efficiently.
" "We also have online ordering that's integrated into the We also have online ordering that's integrated into the
s
system as well," Mithani said. "When you set up a restau-ystem as well," Mithani said. "When you set up a restau-
I was a college student, Taufiq Mithani focused ini-ge student, Taufiq Mithani focused ini- send that directly into the POS system."
ntr
ntroduced to the payments industry when he oduced to the payments industry when he
rant, [customers] can actually order from their phone and
rant, [customers] can actually order from their phone and
was a colle
send that directly into the POS system."
tially on honing his sales skills and mastering the y on honing his sales skills and mastering the
tiall
I industry's complexities. Then, at the age of 20, he industry's complexities. Then, at the age of 20, he
Another service TMS provides is search engine optimiza-
developed a business plan. loped a business plan. Another service TMS provides is search engine optimiza-
deve
tion (SEO), to benefit both merchant level salespeople
tion (SEO), to benefit both merchant level salespeople
(MLSs) and merchants.
(MLSs) and merchants.
Convinced his son's plan was solid, Mithani's business-onvinced his son's plan was solid, Mithani's business-
C
man fat
man father agreed to invest seed capital to launch The her agreed to invest seed capital to launch The "If you're an agent that focuses on online accounts, gate-
"If you're an agent that focuses on online accounts, gate-
M way accounts, every online account needs SEO in order
Merchant Solutions in 2006. "He had faith in me," said erchant Solutions in 2006. "He had faith in me," said
way accounts, every online account needs SEO in order
Mithani, who serves as Chief Executive Officer and ithani, who serves as Chief Executive Officer and
M to drive traffic to their website," he said. "You can't just
to drive traffic to their website," he said. "You can't just
Ch get a website and expect traffic to come to you. We will
Chairman of TMS. "One thing led to another, and we're airman of TMS. "One thing led to another, and we're
get a website and expect traffic to come to you. We will
doing extremely well right now." emely well right now."
doing extr help you with that, and agents can actually get a revenue
help you with that, and agents can actually get a revenue
stream."
stream."
Today, practices like making routine follow-up calls to oday, practices like making routine follow-up calls to
T
e
ensure merchant satisfaction, are well ingrained in the nsure merchant satisfaction, are well ingrained in the One reason for extending value-added services like SEO
One reason for extending value-added services like SEO
TMS cor
TMS corporate culture, Mithani noted. porate culture, Mithani noted. is the stickiness factor. "So a merchant who wants an
is the stickiness factor. "So a merchant who wants an
online account, we're the merchant processor," he said.
online account, we're the merchant processor," he said.
" "We work to help businesses maximize partner profits We work to help businesses maximize partner profits "We're also your gateway and your web guy.
"We're also your gateway and your web guy.
and create consistent value and support to our mer-eate consistent value and support to our mer-
and cr
chants," he said. "This is our mission. Everything we do ants," he said. "This is our mission. Everything we do
ch "Instead of sending our merchants to so many different
"Instead of sending our merchants to so many different
reflects this mission and the values that make it possible."
reflects this mission and the values that make it possible." vendors, we're really trying to focus on getting all that
vendors, we're really trying to focus on getting all that
in-house, so we can capture them from their websites to
in-house, so we can capture them from their websites to
And TMS routinely bundles POS solutions based on
And TMS routinely bundles POS solutions based on their social media marketing to advertising for their busi-
their social media marketing to advertising for their busi-
agent preferences. The company offers over a dozen stan-
agent preferences. The company offers over a dozen stan- nesses and really become that one-house ISO."
nesses and really become that one-house ISO."
dard POS configurations for the retail sector and nearly as
dard POS configurations for the retail sector and nearly as
many in the restaurant sector.
many in the restaurant sector. Mithani said accomplishing this goal will require con-
Mithani said accomplishing this goal will require con-
tinued investment in the TMS programming division.
tinued investment in the TMS programming division.
TMS also provides virtual terminals and payment pro-
TMS also provides virtual terminals and payment pro- "We're working on social media marketing through our
"We're working on social media marketing through our
cessing in multiple currencies depending on the sales POS system right now," he said. He added that over the
cessing in multiple currencies depending on the sales
POS system right now," he said. He added that over the
channels and geographic regions merchants select. These
channels and geographic regions merchants select. These next few years, the company will focus on developing
next few years, the company will focus on developing
choices can change as merchants establish and grow their new technologies in tandem with launching innovative
choices can change as merchants establish and grow their
new technologies in tandem with launching innovative
businesses.
businesses. products, so merchants will have a single source for all
products, so merchants will have a single source for all
their vendor needs.
their vendor needs.
"We try to provide all the needed solutions for the
"We try to provide all the needed solutions for the
merchant in-house, allowing them to have only one According to Mithani, the top five benefits for ISOs and
merchant in-house, allowing them to have only one
According to Mithani, the top five benefits for ISOs and
number to call when support is needed regardless of MLSs who partner with TMS are its competitive split
number to call when support is needed regardless of
MLSs who partner with TMS are its competitive split
how they are set up," Mithani said. "We offer free POS
how they are set up," Mithani said. "We offer free POS and bonus program, dedicated support team, flexibility
and bonus program, dedicated support team, flexibility
systems, gift cards, gateway accounts, ACH [automated
systems, gift cards, gateway accounts, ACH [automated in account control, innovative technology and updated
in account control, innovative technology and updated
clearing house] billing, free terminal programs and web-
clearing house] billing, free terminal programs and web- programs, and a strong commitment to fulfilling business
programs, and a strong commitment to fulfilling business
site promotion."
site promotion." needs and building accounts.
needs and building accounts.
38
38
CompanyProfi leProfi le
S
Solid game plan from the startolid game plan from the start
Th
The go-to sourcehe go-to source
The Merchant Solutionshe Merchant Solutions
T
I In terms of a free, integrated systems offer, the TMS POS n terms of a free, integrated systems offer, the TMS POS
p
proprietary solution is installed free-of-charge as a service roprietary solution is installed free-of-charge as a service
ISO/MLS contact:/MLS contact: to r
ISO
to retail and restaurant merchants who process payments etail and restaurant merchants who process payments
Armita Aminirmita Amini
A
through TMS. The basic system includes a touch-screen hrough TMS. The basic system includes a touch-screen
t
888-707-2836, ext. 7102-707-2836, ext. 7102 monitor, cash drawer and printer. Businesses may cus-, cash drawer and printer. Businesses may cus-
888
monitor
tomize the system by adding such features as bar code he system by adding such features as bar code
armita@themerchantsolutions.com tomize t
armita@themerchantsolutions.com
scanners for r
scanners for retail establishments; remote printers and etail establishments; remote printers and
www.themerchantsolutions.com
www.themerchantsolutions.com
tablet devices can be bundled to help restaurants operate help restaurants operate
tablet devices can be bundled to
mor
more efficiently.e efficiently.
" "We also have online ordering that's integrated into the We also have online ordering that's integrated into the
s
system as well," Mithani said. "When you set up a restau-ystem as well," Mithani said. "When you set up a restau-
I was a college student, Taufiq Mithani focused ini-ge student, Taufiq Mithani focused ini- send that directly into the POS system."
ntr
ntroduced to the payments industry when he oduced to the payments industry when he
rant, [customers] can actually order from their phone and
rant, [customers] can actually order from their phone and
was a colle
send that directly into the POS system."
tially on honing his sales skills and mastering the y on honing his sales skills and mastering the
tiall
I industry's complexities. Then, at the age of 20, he industry's complexities. Then, at the age of 20, he
Another service TMS provides is search engine optimiza-
developed a business plan. loped a business plan. Another service TMS provides is search engine optimiza-
deve
tion (SEO), to benefit both merchant level salespeople
tion (SEO), to benefit both merchant level salespeople
(MLSs) and merchants.
(MLSs) and merchants.
Convinced his son's plan was solid, Mithani's business-onvinced his son's plan was solid, Mithani's business-
C
man fat
man father agreed to invest seed capital to launch The her agreed to invest seed capital to launch The "If you're an agent that focuses on online accounts, gate-
"If you're an agent that focuses on online accounts, gate-
M way accounts, every online account needs SEO in order
Merchant Solutions in 2006. "He had faith in me," said erchant Solutions in 2006. "He had faith in me," said
way accounts, every online account needs SEO in order
Mithani, who serves as Chief Executive Officer and ithani, who serves as Chief Executive Officer and
M to drive traffic to their website," he said. "You can't just
to drive traffic to their website," he said. "You can't just
Ch get a website and expect traffic to come to you. We will
Chairman of TMS. "One thing led to another, and we're airman of TMS. "One thing led to another, and we're
get a website and expect traffic to come to you. We will
doing extremely well right now." emely well right now."
doing extr help you with that, and agents can actually get a revenue
help you with that, and agents can actually get a revenue
stream."
stream."
Today, practices like making routine follow-up calls to oday, practices like making routine follow-up calls to
T
e
ensure merchant satisfaction, are well ingrained in the nsure merchant satisfaction, are well ingrained in the One reason for extending value-added services like SEO
One reason for extending value-added services like SEO
TMS cor
TMS corporate culture, Mithani noted. porate culture, Mithani noted. is the stickiness factor. "So a merchant who wants an
is the stickiness factor. "So a merchant who wants an
online account, we're the merchant processor," he said.
online account, we're the merchant processor," he said.
" "We work to help businesses maximize partner profits We work to help businesses maximize partner profits "We're also your gateway and your web guy.
"We're also your gateway and your web guy.
and create consistent value and support to our mer-eate consistent value and support to our mer-
and cr
chants," he said. "This is our mission. Everything we do ants," he said. "This is our mission. Everything we do
ch "Instead of sending our merchants to so many different
"Instead of sending our merchants to so many different
reflects this mission and the values that make it possible."
reflects this mission and the values that make it possible." vendors, we're really trying to focus on getting all that
vendors, we're really trying to focus on getting all that
in-house, so we can capture them from their websites to
in-house, so we can capture them from their websites to
And TMS routinely bundles POS solutions based on
And TMS routinely bundles POS solutions based on their social media marketing to advertising for their busi-
their social media marketing to advertising for their busi-
agent preferences. The company offers over a dozen stan-
agent preferences. The company offers over a dozen stan- nesses and really become that one-house ISO."
nesses and really become that one-house ISO."
dard POS configurations for the retail sector and nearly as
dard POS configurations for the retail sector and nearly as
many in the restaurant sector.
many in the restaurant sector. Mithani said accomplishing this goal will require con-
Mithani said accomplishing this goal will require con-
tinued investment in the TMS programming division.
tinued investment in the TMS programming division.
TMS also provides virtual terminals and payment pro-
TMS also provides virtual terminals and payment pro- "We're working on social media marketing through our
"We're working on social media marketing through our
cessing in multiple currencies depending on the sales POS system right now," he said. He added that over the
cessing in multiple currencies depending on the sales
POS system right now," he said. He added that over the
channels and geographic regions merchants select. These
channels and geographic regions merchants select. These next few years, the company will focus on developing
next few years, the company will focus on developing
choices can change as merchants establish and grow their new technologies in tandem with launching innovative
choices can change as merchants establish and grow their
new technologies in tandem with launching innovative
businesses.
businesses. products, so merchants will have a single source for all
products, so merchants will have a single source for all
their vendor needs.
their vendor needs.
"We try to provide all the needed solutions for the
"We try to provide all the needed solutions for the
merchant in-house, allowing them to have only one According to Mithani, the top five benefits for ISOs and
merchant in-house, allowing them to have only one
According to Mithani, the top five benefits for ISOs and
number to call when support is needed regardless of MLSs who partner with TMS are its competitive split
number to call when support is needed regardless of
MLSs who partner with TMS are its competitive split
how they are set up," Mithani said. "We offer free POS
how they are set up," Mithani said. "We offer free POS and bonus program, dedicated support team, flexibility
and bonus program, dedicated support team, flexibility
systems, gift cards, gateway accounts, ACH [automated
systems, gift cards, gateway accounts, ACH [automated in account control, innovative technology and updated
in account control, innovative technology and updated
clearing house] billing, free terminal programs and web-
clearing house] billing, free terminal programs and web- programs, and a strong commitment to fulfilling business
programs, and a strong commitment to fulfilling business
site promotion."
site promotion." needs and building accounts.
needs and building accounts.
38
38
