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b t the payments industry, and this is to be expected. he payments industry, and this is to be expected.
bill due to system restrictions. Others didn't have any ill due to system restrictions. Others didn't have any
ch When a major change is coming down the pike, having hen a major change is coming down the pike, having
challenges and were able to implement the fee without allenges and were able to implement the fee without
W
any issues. The impact of FANF implementation on
any issues. The impact of FANF implementation on a high-level understanding of the situation is often
a high-level understanding of the situation is often
MLSs and their merchants varied as a result.
sufficient.
MLSs and their merchants varied as a result. sufficient.
Remember, fear is the most common initial reaction when
The key is to understand new initiatives and their Remember, fear is the most common initial reaction when
The key is to understand new initiatives and their
change looms in the payments sphere. This is because
direct effects on you or your merchants. When advised change looms in the payments sphere. This is because
direct effects on you or your merchants. When advised
transformation can and does impact business revenues and
of a change, ask if it's specific to your partner or is transformation can and does impact business revenues and
of a change, ask if it's specific to your partner or is
prospects. So, be careful. Fear can be crippling and have an
universal to the industry. Finally, ask what effort you prospects. So, be careful. Fear can be crippling and have an
universal to the industry. Finally, ask what effort you
immediate impact on your sales efforts. If you understand
are required to put forth to roll out the program to
are required to put forth to roll out the program to immediate impact on your sales efforts. If you understand
the myths and manage your fear, you can continue to grow
your merchants. the myths and manage your fear, you can continue to grow
your merchants.
your business when the industry is in flux.
your business when the industry is in flux.
4. It's best to know everything about the best to know everything about the This is not to say that you don't need to evolve with the
4. It's
This is not to say that you don't need to evolve with the
change industry. It just means you don't need to panic and make
change
industry. It just means you don't need to panic and make
rash decisions before the dust settles. Step back and make
rash decisions before the dust settles. Step back and make
As soon as they see a reference to an upcoming hey see a reference to an upcoming sure you have a general understanding of what's ahead,
As soon as t
sure you have a general understanding of what's ahead,
industry modification, many MLSs immediately want ndustry modification, many MLSs immediately want and don't forget to turn to your processing partner when
i
and don't forget to turn to your processing partner when
to know all the gory details and the timing. They want
to know all the gory details and the timing. They want
you need more information.
to understand everything that will or could possibly you need more information.
to understand everything that will or could possibly
be affected – either directly or indirectly. Some MLSs
be affected – either directly or indirectly. Some MLSs
J
solicit opinions from others about the potential impact
solicit opinions from others about the potential impact Jeff Fortney is Vice President, ISO Channel Management with eff Fortney is Vice President, ISO Channel Management with
of the change, even though it may not yet be clearly
of the change, even though it may not yet be clearly Clearent LLC. He has more than 17 years' experience in the
Clearent LLC. He has more than 17 years' experience in the
defined. payments industry. Contact him at jeff@clearent.com or 972-618-
defined.
payments industry. Contact him at jeff@clearent.com or 972-618-
7340. To learn about how Clearent can help you grow faster and
7340. To learn about how Clearent can help you grow faster and
These agents strive to be their merchants' trusted go further, visit www.clearent.com.
These agents strive to be their merchants' trusted
go further, visit www.clearent.com.
advisors, which is why they want all of the details.
advisors, which is why they want all of the details.
However, few people, if any, know everything about
However, few people, if any, know everything about

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