Page 28 - GS131002
P. 28
AdvisoryBoard
The Green Sheet's quest "to serve the educational and I joined the Advisory Board for four reasons:
professional needs" of the feet on the street, became my
quest also. The Green Sheet gave me the platform to do that 1. With four decades of payment experience,
SM
by allowing me to write Street Smarts , join the advisory while staying current and relevant, I have a
board, and do a video project, which is almost completed. historical perspective to share. With many
who have industry experience retiring,
There is not one single source (besides my wife, Emily) I am concerned about younger payment
that has played such an important role in helping me grow professionals committing our earlier mistakes
as an agent and now as an ISO. Big 30 … wow, I was only again. Preventing those mistakes is so critical
10 years old then! because the monetary stakes are a hundredfold
larger today.
Biff Matthews
CardWare International 2. I wanted to offer a balance by sharing my
The Green Sheet was the third publication designed for the strong, sometimes contrary, opinions to
payments industry that I began reading and that I continue augment those expressed by others.
reading cover to cover. The Green Sheet began as a strong
advocate and information source for the ISO with a high 3. I had a strong desire to share best practices for
degree of emphasis on the MLSs and their success. both sales and operations. While sales can sell
it, it is operations that must fulfill on the sale,
Whether it is networking, fulfillment, contracts, new so the two must work in concert.
products or services, selling – and the list goes on – The
Green Sheet is there. It is one of my trusted sources for 4. I had hoped through my writing to bring a
information in print, online or via a blog. greater sense of ethics and honesty to the
industry.
