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CoverStory

With novel mobile payment

solutions now at their
fingertips, ISOs and merchant
level salepeople have the tools
to extend small and midsize
merchants into adjacent
communities, or just out to the
sidewalk.

only can be decrypted at the payment gateway or the
processing platform, depending on the architecture.

Thus, it doesn't matter to AnywhereCommerce which
connection method is employed. 'They're equally
secure in our world," Cobrin said.

Nevertheless, depending upon the pop-up
environment, standard POS terminals might still be the
best option. CPN, an ISO in Phoenix, has been serving
pop-up businesses since its founding in 2006. If a pop-
up sets up shop for two months in a mall location
and standard phone lines are available, CPN would
recommend traditional mag-stripe machines, because
they are reliable and cheap.

"The mobile terminals are great but since they're
running off of mobile phone networks and technology,
they just cost more," said Patrick Hare, Digital
Marketing Manager at CPN. "We'd much rather get
people the most affordable solution."
On the move

The pop-up movement attracts creative merchants
willing to try new things. In Trends in Pop-up Retail:
Innovative Merchandising Driven by Flexible, Dependable
Mobile Connectivity, CradlePoint outlined how the
Gap Inc. outfitted a school bus with 1960's themed
apparel and accessories, while Nike Inc. opened
the Nike Runner's Lounge for a time in Vancouver,
British Columbia, Canada, to attract joggers with free
massages, snacks and beverages – and, of course, the
latest in running shoes.

But even SMBs can get in on the fun, and the profits,
by reaching customers where they live. "If you're
in L.A. or San Francisco, you're going to be able to
find everything you want within driving distance,"
Daughton said. "But if you go into Northern California
or you go into Central California, you've got lots of
people with plenty of disposable income that would
love to buy products that just aren't available in their
area."

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