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InsideGS





Cover Story Education
SM
The competitive, diversifi ed Street Smarts :
mobile wallet landscape .................................................1 A heated exchange on cold calling ...........................48
Many factors will affect the future of the mobile wallet land- By Dale S. Laszig , Castles Technology Co. Ltd.
scape, and it's doubtful that one, and only one, mobile wallet Is there a place for cold calling in our always-on, always-con-
scheme will ever dominate the market. nected world? Posing this question to MLS Forum members led
to a spirited discussion.
News
Let merchants say no to you .....................................52
PCI DSS version 3.0 revealed ....................................10 By Jeff Fortney, Clearent LLC
PCI DSS 3.0 has arrived. It emphasizes integrating data Even the best salesperson has chased a few maybes in his or
security into everyday business practices. It also offers more her time. However, the best agents ultimately fi nd that chasing
fl exibility while reinforcing merchants' responsibilities. maybes costs time that could be spent on real deals.
New York's no-surcharge Reduce shopping cart abandonment:
law shelved, for now .................................................12 Three tips .....................................................................56
A federal judge in a New York district court ruled in favor of By Ralph Dangelmaier, BlueSnap
fi ve retailers seeking the right to surcharge customers who use It's no secret that more consumers are turning to online shop-
credit cards at checkout. ping for the convenience it offers, but the truth is that resolving
EPI puts its name on Supercross Cup 2013 ..............16 online shopping issues can be a nightmare for merchants
Electronic Payments Inc. became the title sponsor for the Super- Transform your business
cross Cup 2013, a two-day cyclocross race that attracts nearly with real-time ease ....................................................58
400 national and international athletes annually. By Ben Golder, retailcloud
Industry Update ..........................................................18 The concept of real-time retail, which can provide real-time
POS, product and consumer data, is not new. But many busi-
Views ness owners believe its implementation is far more diffi cult than
it is.
Insider's report on payments
Trust me .......................................................................59
It'll be a slow rise for mobile payments ...................28 By Nancy Drexler, Acquired Marketing
By Patti Murphy, ProScibes Inc.
Fostering trust is how we make folks feel comfortable about
Observers expect millennials to drive mobile payment adop-
choosing us – and how we get them to keep coming back.
tion. But their economic power is far from mature, and mobile
Social media offers a new way to develop and build trust.
payments will likely remain on the fringe for years to come.
Do popular payment mantras ring true? .................32 New Products
By Brandes Elitch, CrossCheck Inc.
A 'future proof' payment terminal ..............................62
Just because certain mantras – such as banks are obsolete
or the use of cash is declining – have been circulating in the Company Profi le
industry for a while doesn't mean they can stand up to scrutiny. Evo Payments International LLC:
A global platform for merchants .................................38
Selling Prepaid
Inspiration
Problems surface with Ventra Card ..........................36
Six essentials for business leaders .............................65
Problems have arisen with Chicago's Ventra Card program:
long wait times during customer service calls and diffi culties Departments
when transit riders use contactless cards to pay their fares.
Letter From the Editors .................................................... 5
The Mobile Buzz Readers Speak ................................................................... 8
Datebook ......................................................................... 64
Prospects improving for mobile
NFC payments .............................................................26 Resource Guide ............................................................... 66
Advertiser Index ............................................................ 78
The growing NFC infrastructure and Apple's introduction of
biometrics into mainstream culture could indicate that a turning
point in mobile NFC payments has been reached.




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