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Letter from the

editors

he Isis nationwide launch, a much anticipat-
ed development in the mobile wallet realm,
occurred Nov. 14, 2013, just as we were wrap-
T ping up our lead article for this issue about cur-
rent mobile wallet contenders.
In addition to discussing some of the pros and cons
of near field communication (NFC) -based Isis in our
cover story, we posted a news item about the Isis launch
under Breaking Industry News on our home page, www.
greensheet.com. It's titled "Isis launches nationally" and
contains expert opinions on the future of Isis, most of
which are optimistic. If the Isis article isn't the top story
on our home page when you read this, just click on "Read
the Entire Story" below the teaser text for the featured
story, and then scroll down.

This issue's cover story also describes well-known
mobile wallet contenders, such as Square Inc., which has
had great success working with Starbucks Coffee Co., as
well as up-and-comers like Loop, which houses a mobile
wallet chip inside a fob or mobile device peripheral
and has been touted by Loop enthusiasts as "the most
accepted mobile wallet solution in the world." It also
delves into mobile technologies employed, what drives
mobile adoption, consumer trust and the question none
of us can answer yet: who will they be?

We have much other content to engage payment
professionals of all levels. Contributing writers have
debunked some common myths circulating in the
industry, provided insight into how to limit e-commerce
shopping cart abandonment, offered suggestions
on how a payment company can foster trust among
merchant customers, explained why a no answer from
a merchant is often better than a maybe, described how
easy switching to real-time retail can be, and shared
passionate and conflicting views on whether it still makes
sense to include cold calling in your sales repertoire.

And that's not all we have in store for you. You'll
also find here an interview all about the prospects
for NFC payments, coverage of the latest industry
news, compelling research, innovative products and
developments in the prepaid arena. We've offered some
tips for success as a business leader, as well.

We hope you derive much benefit from this magazine.
Please contact us if you have any questions, comments
or suggestions. You can reach us via email at greensheet@
greensheet.com or by phone at 800-757-4441. To post a
press release, send your news to press@greensheet.com.

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