Page 50 - GS140101
P. 50
Chapter
ChapterTitleTitleEducation
Four tips for a better fine to sound slightly casual at times,
as long as your grammar, syntax and
marketing team spelling are on point.
3. Use keywords, ads wisely
By Ben Golder There's a right way and a wrong
Retailcloud way to employ keywords in Internet
advertising. Aggressively repeating
ome companies' Internet and email marketing efforts are so brilliant words so that your offer rises to
it appears to outsiders that the people responsible for them must be the top of search query results is
particularly gifted. While it is true that not everyone can be a mar- not necessarily bad. But if your
S keting guru or sales legend, with a little help, every marketing team advertisement blasts people with a
can come closer to the ideal. This article contains four tips for creating a more clashing group of brightly colored,
effective marketing team. valueless words in large bold fonts,
they will be no more interested
1. Be cordial in your offer than they would in
cleaning cars for free.
When you respect people, they feel better about working with you. Folks tend to
gravitate toward those who validate them. Right from the start, clear, informed Also, be specific. Instead of stating
statements or requests can convince folks to interact with you instead of just something generic like, "Big Sale,
glancing at and discarding your initial email. Big Discounts," write something like,
2. Adopt appropriate diction, style "2-Day Sale, Up to 15% Off!" Posting
snippets of real information will
Pay attention to the words you use. This is especially crucial when using pique readers' interest and spur them
email. Just because a term sounds important doesn't guarantee recipients will to learn more. Also, make sure the
interpret it the same way. Additionally, personality and legitimacy are often links to your site work.
assessed by the way people word and organize their writing. Always being ultra 4. Employ CRM
professional can come across as uptight because it lacks the human element. It's
Many POS systems have built in
customer relationship management
(CRM) capabilities. This lets
employees enhance both their
salesmanship and their rapport with
each customer whose data is entered
into the system. Some companies
have CRM options built into
transaction screens; some software
will automatically populate the
screens. That's only the beginning of
what CRM tools can do.
Implementing these four pointers
can positively impact your marketing
endeavors. Isn't it well worth giving
them a try so you can garner some
awesome results?
Ben Golder is the resident writer for retailcloud
and has extensive experience in the fields of
customer support, product design and idea
generation, as well as in writing content, blogs
and articles for various companies and pub-
lications, particularly in the realms of com-
merce and paintball. An avid paintballer and
snowboarder at heart, he looks forward to
being able to move to Japan to open a paint-
ball complex by the time he retires. Ben can be
reached at ben@retailcloud.com.
50
ChapterTitleTitleEducation
Four tips for a better fine to sound slightly casual at times,
as long as your grammar, syntax and
marketing team spelling are on point.
3. Use keywords, ads wisely
By Ben Golder There's a right way and a wrong
Retailcloud way to employ keywords in Internet
advertising. Aggressively repeating
ome companies' Internet and email marketing efforts are so brilliant words so that your offer rises to
it appears to outsiders that the people responsible for them must be the top of search query results is
particularly gifted. While it is true that not everyone can be a mar- not necessarily bad. But if your
S keting guru or sales legend, with a little help, every marketing team advertisement blasts people with a
can come closer to the ideal. This article contains four tips for creating a more clashing group of brightly colored,
effective marketing team. valueless words in large bold fonts,
they will be no more interested
1. Be cordial in your offer than they would in
cleaning cars for free.
When you respect people, they feel better about working with you. Folks tend to
gravitate toward those who validate them. Right from the start, clear, informed Also, be specific. Instead of stating
statements or requests can convince folks to interact with you instead of just something generic like, "Big Sale,
glancing at and discarding your initial email. Big Discounts," write something like,
2. Adopt appropriate diction, style "2-Day Sale, Up to 15% Off!" Posting
snippets of real information will
Pay attention to the words you use. This is especially crucial when using pique readers' interest and spur them
email. Just because a term sounds important doesn't guarantee recipients will to learn more. Also, make sure the
interpret it the same way. Additionally, personality and legitimacy are often links to your site work.
assessed by the way people word and organize their writing. Always being ultra 4. Employ CRM
professional can come across as uptight because it lacks the human element. It's
Many POS systems have built in
customer relationship management
(CRM) capabilities. This lets
employees enhance both their
salesmanship and their rapport with
each customer whose data is entered
into the system. Some companies
have CRM options built into
transaction screens; some software
will automatically populate the
screens. That's only the beginning of
what CRM tools can do.
Implementing these four pointers
can positively impact your marketing
endeavors. Isn't it well worth giving
them a try so you can garner some
awesome results?
Ben Golder is the resident writer for retailcloud
and has extensive experience in the fields of
customer support, product design and idea
generation, as well as in writing content, blogs
and articles for various companies and pub-
lications, particularly in the realms of com-
merce and paintball. An avid paintballer and
snowboarder at heart, he looks forward to
being able to move to Japan to open a paint-
ball complex by the time he retires. Ben can be
reached at ben@retailcloud.com.
50
