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NewProducts
Chapter
ChapterTitleTitle
used anywhere in the world. But rather than just giving
people another option for spending money, the iCareCard
Product: iCareCard puts money back into the community by donating to the
users' favorite charities.
www.icarecard.com
From fraud to fees
"Our philosophy is manage, save, give," said Larry Kane,
A prepaid card that Chief Executive Officer of iCareCard, an ISO registered
with Cedar Rapids Bank. "We want to use the iCareCard
prioritizes giving as a way to save people money and also generate money
for their chosen causes."
back Kane developed the card as he worked to solve check
fraud for the banking business. He feels that one of the
best ways to avoid fraud is to eliminate checks. But credit
cards and prepaid debit cards come with fees, minimums
repaid debit cards are certainly nothing new. and other regulations; they can also prove to be costly and
Yet new technology and an array of innova- challenging to ordinary users.
tive trendsetters in our industry are still able
P to make them seem new and shiny. One such How it works
instance is a new prepaid debit card poised to give people The iCareCard pays users a three-cent-per-gallon rebate
a way to exchange money — and get some in return — all
without hidden fees. on gas purchased anywhere in the United States. Users
also get five cents cash back on any spending of $10 or
The iCareCard is a Visa-branded, reloadable debit card more, and they can direct another two cents to a charity or
issued by Cedar Rapids Bank and Trust. The card can be nonprofit of their choice. iCareCard also offers a unique
referral program through which consumers can earn as
54
Chapter
ChapterTitleTitle
used anywhere in the world. But rather than just giving
people another option for spending money, the iCareCard
Product: iCareCard puts money back into the community by donating to the
users' favorite charities.
www.icarecard.com
From fraud to fees
"Our philosophy is manage, save, give," said Larry Kane,
A prepaid card that Chief Executive Officer of iCareCard, an ISO registered
with Cedar Rapids Bank. "We want to use the iCareCard
prioritizes giving as a way to save people money and also generate money
for their chosen causes."
back Kane developed the card as he worked to solve check
fraud for the banking business. He feels that one of the
best ways to avoid fraud is to eliminate checks. But credit
cards and prepaid debit cards come with fees, minimums
repaid debit cards are certainly nothing new. and other regulations; they can also prove to be costly and
Yet new technology and an array of innova- challenging to ordinary users.
tive trendsetters in our industry are still able
P to make them seem new and shiny. One such How it works
instance is a new prepaid debit card poised to give people The iCareCard pays users a three-cent-per-gallon rebate
a way to exchange money — and get some in return — all
without hidden fees. on gas purchased anywhere in the United States. Users
also get five cents cash back on any spending of $10 or
The iCareCard is a Visa-branded, reloadable debit card more, and they can direct another two cents to a charity or
issued by Cedar Rapids Bank and Trust. The card can be nonprofit of their choice. iCareCard also offers a unique
referral program through which consumers can earn as
54
