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cash-flow projection in your business plan to ensure that if you choose to focus on a specific vertical industry, such
you have enough money coming in to cover your own as food services or hospitality.
draw and other operating expenses." Read more at www.
entrepreneur.com/article/217776#ixzz2pAsK7LZQ. Ber noted, "Networking with existing circle and contact ONEBATCH.
sphere is the way to go."
Don't forget cold calling
BMiller0630 reminded us that despite all the changes that Brynne Tillman, of Social Sales Link, recommended using
have taken place in our industry, cold calling is still an LinkedIn's search engine to identify prospects. "Every
effective way to get new business. Monday morning I log into LinkedIn, click on my saved
searches and I see that I have 10 new professionals in my
"Going out there knocking on doors is still a very effective network that meet that criteria," she stated. "I then click the ONESTATEMENT.
way in signing deals," he wrote. "The one-call closes are a hyperlink 'view' and the full list comes up in the window.
little bit harder, but still can be done. Building rapport and
trust goes a long way. Many reps out in the field are lazy "I can then click on shared connection and ask for my
and don't really go out there. If you work it like a normal warm introduction. Powerful stuff, wouldn't you say?
9 to 5 job, you can close at least two to three deals a week. There isn't an easier, more productive way to identify new
Just have to be motivated and persistent. prospects as they enter your network, whether through a
new connection of yours, or one of your current contacts'
"Merchants switch on rates all day. If they like you, they new connections." ONESOURCE.
will sign. All you have to do is go out there and talk to Leave the light on
merchants. That is where so many reps come and go. They
give up way to easy. I get at least 30 nos a day before I call Yogi Bera's famous words, "It ain't over 'til it's over"
it a day. bears repeating when we consider how many of our
merchants come back to us after briefly being lured away
Leverage your professional network by competitors. Some of them wait until the end of the
Professional networks can be a lucrative source of contract term. Others are willing to pay an ETF just to get
prospective merchants and referral partners, particularly away from a less-than-stellar situation.
Amsprocessing wrote, "When a merchant terminates my ONEPOINT
Has Danielle taken you on services for a competitor I typically call them back a month
later to review a statement. I have a pretty successful track
your personalized record recovering the merchant account. I have even
virtual tour yet? ponied up the ETF to recoup the merchant. I like to send
a message to the competition. The savings better be real
because I will expose you."
Look ahead
• 24hr Funding on Amex Transactions
Forum member nwbc mentioned a recent Strawhecker
Group article titled "Developing Your Payments Sixth
Sense." He quoted what he considered to be the defining • Consolidated Merchant Statement Including Amex
idea of the article, namely: "2014 News Flash - The
Future of Payments isn't about Payments" and that as
our services become increasingly embedded in our lives
that the "adaptation of new services will continue to push • Single Source for Customer Service
payments into the background."

What a grand, utopian vision of the future: when our
technologies and services blend so perfectly with our
environments that we no longer notice them. CONTACT:

RICH LOPEZ JON SALOMON
Dale S. Laszig manages business development and strategic initiatives 1.800.328.8472
at DSL Direct LLC, a payments consulting company that helps clients 1.800.537.8741 or
promote, design, and deliver secure, leading-edge technology solutions. rich@msihq.com jon@msihq.com
Call Danielle directly Her clients include software integrators, manufacturers, retailers, and
value-added service providers. She can be reached at 973-930-0331 or
707-284-1686 dale@dsldirectllc.com.

1800BANKCARD.COM
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