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TheMobileBuzz


Rise and shine for "Handset manufacturers seek to differentiate devices, and
payment providers are introducing compatible services,"
mobile payments the report stated. "Consumers are becoming more
comfortable with making higher value purchases via
mobile devices as the overall user experience improves."

udging by the second edition of WorldPay Ltd.'s Mobile growth in perspective
Your Global Guide to Alternative Payments, The growth in mobile payments mirrors the growth
mobile payments have a bright future that is in smartphone ownership globally. The number of
J only beginning to be realized. In the report, the smartphones in circulation worldwide now exceeds 1.4
U.K.-based processor predicted that mobile transactions billion, the report said, with the average annual growth
will comprise a $117 billion global market by 2017, up rate of smartphone ownership standing at 44 percent.
from $18 billion in 2012.
Mobile phone ownership is highest in Europe, where 88
That conclusion, which is based on data compiled by percent of consumers have devices that are not necessarily
WorldPay and First Annapolis Consulting from surveys "smart"; for smartphones specifically, ownership is highest
and interviews with experts in the e-commerce and in North America, where 54 percent of consumers have
mobile commerce industries, takes into account that them. "Specialized mobile payment solutions will grow as
mobile payments have taken time to catch on, as the technology advances and smartphone penetration rates
mobile payment infrastructure needed to be built out to rise," the report said.
accommodate this growth.
However, it is wise to remember that the global payments
"Whilst mobile has been a potential area of growth market, including both traditional cards as well as
for some time, technology has only recently advanced alternative payments, is so big that growth in mobile
enough to make mobile payments a feasible option," the payments is merely a drop in the bucket. Assuming the
report stated. In fact, the researchers noted that the global value of mobile transactions grows more than six-fold as
ecosystem for mobile payments has grown rapidly only in anticipated between 2012 and 2017, mobile payments will
the past 12 months. represent only 3 percent of the entire payments market,
the research revealed.




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