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CompanyProfle
Where technology is supersonic
Typically, merchants, or ISOs, have to format their data
JetPay Corp. to the requirements of legacy processors. JetPay is
different. "With XML, the credit card number can come
ISO/MLS contact: in the last field or in the first field; I don't really care,"
Todd Fuller Voigt said. "It makes integration so much easier."
Executive Vice President,
Business Development Reliability is another differentiator. Voigt estimated the
972-503-8900 ext. 158 extent of platform downtime to be only nine minutes in
the last 12 years. He said JetPay doesn't employ typical
tfuller@jetpay.com maintenance windows if a problem in its system arises;
www.jetpay.com it is able to redirect transactions and allow them to flow
unimpeded while it fixes the problem.
Big e-commerce merchants drive 20 transactions
n Aug. 16, 2013, serial payment entrepreneur per second 24 hours a day, so maintenance windows
Bipin C. Shah rang the closing bell at the scheduled in the middle of the night equate to a "death
NASDAQ stock exchange in New York City. sentence" for them, Voigt said. "Expedia doesn't care that
O The occasion marked the official renaming it's two in the morning because they are worldwide," he
of Universal Business Payment Solutions Acquisitions added. "It's not two in the morning everywhere else."
Corp., where Shah is founder and Chief Executive
Officer, to JetPay Corp. The company's new stock symbol JetPay said tailoring its platform for individual merchants
is JTPY. doesn't affect other merchants on that platform. For
example, it can decline a transaction initiated by a U.K.
Ten days later, private equity firm Flexpoint Ford LLC cardholder on a merchant's U.S. website and employ a
agreed to invest up to $40 million in Berwyn, Pa.-based special code to switch that customer to the merchant's
JetPay, with an additional $10 million invested by a U.K. site. And that feature does not have to be available
Flexpoint affiliate the following October. What did the to any other JetPay merchant, Voigt stated.
investors see in the business? An acquirer and processor
to rival the big players, said Trent Voigt, CEO of JetPay's Payroll adds stickiness
Dallas-based subsidiary JetPay Processing Services. Voigt said JetPay is not suitable for merchants who seek
only the cheapest card processing rates. Rather, JetPay is
JetPay reported that it processes over $20 billion a year after merchants who appreciate value over price. "In fact,
in merchant volume and is headed for double-digit we train ISOs to sell value," Voigt noted. "And once they
growth in 2014. It serves large e-commerce businesses figure out they can sell value and features, customers
like Amazon.com and Expedia, but its portfolio contains will pay a little bit more."
about 5,000 small to midsize merchants as well. With
the acquisitions of JetPay Processing Services and AD Merchants might be willing to pay more if they also get
Computer, a full-service payroll processor in Center payroll services in the bargain. Via its payroll services
Valley, Pa., in 2012, and the vertical integration of those center in Pennsylvania, JetPay can be the human
business units into JetPay's overall infrastructure, the resources department for small businesses, handling
company is poised for growth. not only payroll but the ever more complicated tax filing
requirements as well, according to Voigt.
To accomplish that growth, JetPay will need to expand its
ISO channel, which now stands at about 70 ISOs. "[O]ne Providing payroll services, including prepaid paycards
of our big strategies over the next six months to a year is for merchants' unbanked employees, makes JetPay
we will be really pushing our ISO channel," Voigt said. merchants "stickier," Voigt said. It's less likely merchants
Flexible and reliable will change service providers when they have direct
deposit, paycards, and time and attendance processes, as
According to Voigt, technology flexibility is JetPay's well as bankcard processing, set up through JetPay, he
market differentiator. Its platform, which can be added.
specialized for individual merchants, is based on the
Extensible Markup Language (XML), which Voigt called
pliable.
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33
Where technology is supersonic
Typically, merchants, or ISOs, have to format their data
JetPay Corp. to the requirements of legacy processors. JetPay is
different. "With XML, the credit card number can come
ISO/MLS contact: in the last field or in the first field; I don't really care,"
Todd Fuller Voigt said. "It makes integration so much easier."
Executive Vice President,
Business Development Reliability is another differentiator. Voigt estimated the
972-503-8900 ext. 158 extent of platform downtime to be only nine minutes in
the last 12 years. He said JetPay doesn't employ typical
tfuller@jetpay.com maintenance windows if a problem in its system arises;
www.jetpay.com it is able to redirect transactions and allow them to flow
unimpeded while it fixes the problem.
Big e-commerce merchants drive 20 transactions
n Aug. 16, 2013, serial payment entrepreneur per second 24 hours a day, so maintenance windows
Bipin C. Shah rang the closing bell at the scheduled in the middle of the night equate to a "death
NASDAQ stock exchange in New York City. sentence" for them, Voigt said. "Expedia doesn't care that
O The occasion marked the official renaming it's two in the morning because they are worldwide," he
of Universal Business Payment Solutions Acquisitions added. "It's not two in the morning everywhere else."
Corp., where Shah is founder and Chief Executive
Officer, to JetPay Corp. The company's new stock symbol JetPay said tailoring its platform for individual merchants
is JTPY. doesn't affect other merchants on that platform. For
example, it can decline a transaction initiated by a U.K.
Ten days later, private equity firm Flexpoint Ford LLC cardholder on a merchant's U.S. website and employ a
agreed to invest up to $40 million in Berwyn, Pa.-based special code to switch that customer to the merchant's
JetPay, with an additional $10 million invested by a U.K. site. And that feature does not have to be available
Flexpoint affiliate the following October. What did the to any other JetPay merchant, Voigt stated.
investors see in the business? An acquirer and processor
to rival the big players, said Trent Voigt, CEO of JetPay's Payroll adds stickiness
Dallas-based subsidiary JetPay Processing Services. Voigt said JetPay is not suitable for merchants who seek
only the cheapest card processing rates. Rather, JetPay is
JetPay reported that it processes over $20 billion a year after merchants who appreciate value over price. "In fact,
in merchant volume and is headed for double-digit we train ISOs to sell value," Voigt noted. "And once they
growth in 2014. It serves large e-commerce businesses figure out they can sell value and features, customers
like Amazon.com and Expedia, but its portfolio contains will pay a little bit more."
about 5,000 small to midsize merchants as well. With
the acquisitions of JetPay Processing Services and AD Merchants might be willing to pay more if they also get
Computer, a full-service payroll processor in Center payroll services in the bargain. Via its payroll services
Valley, Pa., in 2012, and the vertical integration of those center in Pennsylvania, JetPay can be the human
business units into JetPay's overall infrastructure, the resources department for small businesses, handling
company is poised for growth. not only payroll but the ever more complicated tax filing
requirements as well, according to Voigt.
To accomplish that growth, JetPay will need to expand its
ISO channel, which now stands at about 70 ISOs. "[O]ne Providing payroll services, including prepaid paycards
of our big strategies over the next six months to a year is for merchants' unbanked employees, makes JetPay
we will be really pushing our ISO channel," Voigt said. merchants "stickier," Voigt said. It's less likely merchants
Flexible and reliable will change service providers when they have direct
deposit, paycards, and time and attendance processes, as
According to Voigt, technology flexibility is JetPay's well as bankcard processing, set up through JetPay, he
market differentiator. Its platform, which can be added.
specialized for individual merchants, is based on the
Extensible Markup Language (XML), which Voigt called
pliable.
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