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P. 54
NewProducts
Chapter
ChapterTitleTitle
Product: SpearFysh
Company: SpearFysh
ISO sales
intelligence
magnified
or many ISOs and merchant level salespeople
(MLSs) capturing and utilizing sales-call data
is a daunting challenge. Imagine being able
F to analyze every word spoken in field sales
interactions. SpearFysh Inc. reported it has developed
a web-based sales technology that allows agents to
capture real-time sales interactions. It then utilizes
speech analytics to mine interactions and produce
actionable business intelligence.
Kim Lewis, Chief Operations Officer at SpearFysh,
explained how the program works. "You go on your
iPad, you capture the conversation, the audio recording
as well as the notes," he said. "We index it so you have
various ways to provide indexing that you can go
back to it when you're reviewing it and efficiently find
points. So if I had an hour conversation, I don't have to
listen to an hour. I can go to minute 32 where I talked
about a particular question."
Research has shown that customers and prospects talk
on average 12 times faster than the typical salesperson
can take notes, and within 24 hours 65 percent of the
important details in a sales call are forgotten. Multiple
average weekly field sales calls made by the 8,000
to 10,000 words spoken in a one-hour sales call and
the cumulative loss of critical data over time can be
significant, SpearFysh noted.
"In your CRM [customer relationship management]
system you might have 200 of those words captured,"
Lewis said. "We're actually providing you a repository
back to that entire source of 8,000 to 10,000 words to be
used in a multitude of ways. That's the power."
54
54
Chapter
ChapterTitleTitle
Product: SpearFysh
Company: SpearFysh
ISO sales
intelligence
magnified
or many ISOs and merchant level salespeople
(MLSs) capturing and utilizing sales-call data
is a daunting challenge. Imagine being able
F to analyze every word spoken in field sales
interactions. SpearFysh Inc. reported it has developed
a web-based sales technology that allows agents to
capture real-time sales interactions. It then utilizes
speech analytics to mine interactions and produce
actionable business intelligence.
Kim Lewis, Chief Operations Officer at SpearFysh,
explained how the program works. "You go on your
iPad, you capture the conversation, the audio recording
as well as the notes," he said. "We index it so you have
various ways to provide indexing that you can go
back to it when you're reviewing it and efficiently find
points. So if I had an hour conversation, I don't have to
listen to an hour. I can go to minute 32 where I talked
about a particular question."
Research has shown that customers and prospects talk
on average 12 times faster than the typical salesperson
can take notes, and within 24 hours 65 percent of the
important details in a sales call are forgotten. Multiple
average weekly field sales calls made by the 8,000
to 10,000 words spoken in a one-hour sales call and
the cumulative loss of critical data over time can be
significant, SpearFysh noted.
"In your CRM [customer relationship management]
system you might have 200 of those words captured,"
Lewis said. "We're actually providing you a repository
back to that entire source of 8,000 to 10,000 words to be
used in a multitude of ways. That's the power."
54
54
