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presence inside of that wallet at a fraction of the cost of
"I think store design is so critical building an actual full-size application," Leonard said,
adding that because PassMarket doesn't rely on short
now, because you're painting a message service technology, push notification quantities
360-degree manifestation of the are unlimited.
brand, and that environment says as With the addition of Bluetooth LE technology to
PassMarket, merchants can now place beacon devices both
much about the brand as the service at their thresholds to identity customers entering stores
and everything else." and at other points to track foot traffic patterns. "What's
interesting here for the ISO channel is that we actually
– Michael Ellis, 5+design offer a secure vault by which consumers can store a credit
card on file, create a mobile payment pass, which can
speak to the beacon, and the beacon is going to notify me
An iMobile3 platform could bridge the technology-trust that payment is due," Leonard said.
gap for consumers. Dubbed PassMarket, the platform
generates passes and inserts them into the leading mobile Crone believes mobile payment registration holds the key,
wallets. "It allows merchants to publish loyalty passes, noting that "the one who enrolls is the one who controls."
or loyalty programs, into the consumer marketplace, The race for enrollment involves three entities: retailers,
and then consumers can ingest that loyalty program into banks and third-party intermediaries like Google Inc.,
their wallet of choice," said Bob Leonard, Chief Executive Isis and PayPal Inc. "The safe bet for the retailer is their
Officer and Managing Partner of iMobile3. He added that brand, their tender, their app," Crone said. "No matter
consumers can turn passes on or off at will. what happens in this market, there is not likely to be one
wallet to rule them all."
Once inserted into a user's phone, PassMarket's micro- Virtual assistance
application, geo-fencing capabilities open the channel
for two-way communication with all customers who The concept of assisted shopping is nothing new, but
have inserted the pass inside their mobile wallets. "From the technology behind it has advanced dramatically. In
a merchant's perspective, they can establish a brand 1983, an early pilot of an interactive video kiosk called
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presence inside of that wallet at a fraction of the cost of
"I think store design is so critical building an actual full-size application," Leonard said,
adding that because PassMarket doesn't rely on short
now, because you're painting a message service technology, push notification quantities
360-degree manifestation of the are unlimited.
brand, and that environment says as With the addition of Bluetooth LE technology to
PassMarket, merchants can now place beacon devices both
much about the brand as the service at their thresholds to identity customers entering stores
and everything else." and at other points to track foot traffic patterns. "What's
interesting here for the ISO channel is that we actually
– Michael Ellis, 5+design offer a secure vault by which consumers can store a credit
card on file, create a mobile payment pass, which can
speak to the beacon, and the beacon is going to notify me
An iMobile3 platform could bridge the technology-trust that payment is due," Leonard said.
gap for consumers. Dubbed PassMarket, the platform
generates passes and inserts them into the leading mobile Crone believes mobile payment registration holds the key,
wallets. "It allows merchants to publish loyalty passes, noting that "the one who enrolls is the one who controls."
or loyalty programs, into the consumer marketplace, The race for enrollment involves three entities: retailers,
and then consumers can ingest that loyalty program into banks and third-party intermediaries like Google Inc.,
their wallet of choice," said Bob Leonard, Chief Executive Isis and PayPal Inc. "The safe bet for the retailer is their
Officer and Managing Partner of iMobile3. He added that brand, their tender, their app," Crone said. "No matter
consumers can turn passes on or off at will. what happens in this market, there is not likely to be one
wallet to rule them all."
Once inserted into a user's phone, PassMarket's micro- Virtual assistance
application, geo-fencing capabilities open the channel
for two-way communication with all customers who The concept of assisted shopping is nothing new, but
have inserted the pass inside their mobile wallets. "From the technology behind it has advanced dramatically. In
a merchant's perspective, they can establish a brand 1983, an early pilot of an interactive video kiosk called
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