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CoverStory
TeleTouch was launched by ByVideo Inc. and Compufill, Xomni, said the company uses OmniPlay, which leverages
then a division of McKesson Corp. It was installed at geo-fencing and is able to say, "Alright, the associate is
San Francisco Bay Area retail, grocery and pharmacy located here. All OmniPlay compatible digital signs,
locations, as well as the San Francisco International kiosks, larger form factor signs, such as Magnetic 3D
Airport. Resembling a standalone ATM, the kiosk allowed signs, are located near you. Which one do you want to take
shoppers to use the touch-screen to browse through over to extend your experience and enhance that decision-
multiple retail product catalogs, as well as order and pay making process with the consumer?"
for items, such as flowers, and have them shipped.
With glasses-free, three-dimensional, full-motion visual
The interactive technology in TeleTouch was considered display capabilities, customers can also preview and
revolutionary at the time, but it became a casualty of timing preorder items not yet available, such as the next year's
due to limitations in telecommunications bandwidth. Flash vehicle model, or view how a certain appliance might fit
forward to today. Mobile and cloud-based technologies into an existing kitchen. With advancements like this, it
can now manage entire infrastructures regardless of size, appears the convergence of high tech with high touch has
which has leveled the playing field for merchants in ways already arrived.
previously not possible.
In the end, some retailers will reinvent themselves as
In 2013, Seattle-based Xomni launched an omnichannel showrooms with most of their inventory available online;
retail platform with what it determined to be best-of-breed others will capitalize on the unique advantage of being a
technology partners. The company stated the platform brick-and-mortar merchant, which is the ability to attract
deploys cost effectively and offers advanced assisted loyal "shop local" shoppers with products and services
selling features, including three-dimensional interactive they can buy nowhere else.
customer displays that integrate with sales associate tablet
devices. When customers tap items on-screen for product With that in mind, today's retail visionaries are more
descriptions and comparisons, sales associate devices can determined than ever to ensure that every step in the
be synced with what customers are viewing. shopping experience is as engaging, convenient and
memorable as possible, whether those steps are physical,
At that point, geo-location technology can extend the virtual or both.
interactive experience. Chad Brown, founder and CEO of
2014 is here...
Time to sign up for the 2014 GSQ Buyers Guide.
• Up to three (3) listings are free.
• Standard listing not good enough?
Only $200 per listing
Medium-sized color logo, name in bold, phone number and url in outline box.
• Still not enough, you say?
Our Gold listing might be just the thing. $250 per listing. Larger color logo, larger
text, name in bold, phone number and url in outline box.
•
Large Color logo, of text about your company, larger text, name in bold, phone
number and url in outline box for only $990 per listing.
We love to help!
Call Danielle at 707-284-1686
48
48
TeleTouch was launched by ByVideo Inc. and Compufill, Xomni, said the company uses OmniPlay, which leverages
then a division of McKesson Corp. It was installed at geo-fencing and is able to say, "Alright, the associate is
San Francisco Bay Area retail, grocery and pharmacy located here. All OmniPlay compatible digital signs,
locations, as well as the San Francisco International kiosks, larger form factor signs, such as Magnetic 3D
Airport. Resembling a standalone ATM, the kiosk allowed signs, are located near you. Which one do you want to take
shoppers to use the touch-screen to browse through over to extend your experience and enhance that decision-
multiple retail product catalogs, as well as order and pay making process with the consumer?"
for items, such as flowers, and have them shipped.
With glasses-free, three-dimensional, full-motion visual
The interactive technology in TeleTouch was considered display capabilities, customers can also preview and
revolutionary at the time, but it became a casualty of timing preorder items not yet available, such as the next year's
due to limitations in telecommunications bandwidth. Flash vehicle model, or view how a certain appliance might fit
forward to today. Mobile and cloud-based technologies into an existing kitchen. With advancements like this, it
can now manage entire infrastructures regardless of size, appears the convergence of high tech with high touch has
which has leveled the playing field for merchants in ways already arrived.
previously not possible.
In the end, some retailers will reinvent themselves as
In 2013, Seattle-based Xomni launched an omnichannel showrooms with most of their inventory available online;
retail platform with what it determined to be best-of-breed others will capitalize on the unique advantage of being a
technology partners. The company stated the platform brick-and-mortar merchant, which is the ability to attract
deploys cost effectively and offers advanced assisted loyal "shop local" shoppers with products and services
selling features, including three-dimensional interactive they can buy nowhere else.
customer displays that integrate with sales associate tablet
devices. When customers tap items on-screen for product With that in mind, today's retail visionaries are more
descriptions and comparisons, sales associate devices can determined than ever to ensure that every step in the
be synced with what customers are viewing. shopping experience is as engaging, convenient and
memorable as possible, whether those steps are physical,
At that point, geo-location technology can extend the virtual or both.
interactive experience. Chad Brown, founder and CEO of
2014 is here...
Time to sign up for the 2014 GSQ Buyers Guide.
• Up to three (3) listings are free.
• Standard listing not good enough?
Only $200 per listing
Medium-sized color logo, name in bold, phone number and url in outline box.
• Still not enough, you say?
Our Gold listing might be just the thing. $250 per listing. Larger color logo, larger
text, name in bold, phone number and url in outline box.
•
Large Color logo, of text about your company, larger text, name in bold, phone
number and url in outline box for only $990 per listing.
We love to help!
Call Danielle at 707-284-1686
48
48
