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NewProducts
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He added that with Yapyzal, "businesses can use a
secure web-based application to post and sell a product
directly from their Facebook page. The customer then
makes the purchase without ever leaving the Facebook
experience. And, the financial transaction is handled by
ePaymentAmerica, an established credit card processing
Product: Yapyzal
Company: ePaymentAmerica and e-commerce provider."
Website: https://yapyzal.com/
Streamlined social Reckert noted that while the initial launch was on
Facebook, the Yapyzal technology is designed to grow into
a global brand that can be adapted to any social media
media payments application. The company selected Facebook as the first
social media site for the Yapyzal brand because it allows
businesses to reach the largest concentration of potential
ur economy has become global. While the customers on the planet, with more than one billion users.
idea of buying local still engages many, social
media has given all of us the ability to become "For customers visiting a business social media site, it is
O citizens of not just our own locale, but also of as simple as seeing an offer they like and then buying,"
the world. Social media offers merchants an expanding Reckert said. "For the business, it is as simple as post,
customer base and the potential to grow their business to share and then sell. There is nothing else like it, which
places they may never have imagined. is the essence of our pending patent. Yapyzal offers an
unprecedented and powerful sales tool: the ability for
Yapyzal is a patent-pending social commerce tool that a business to design, post and share an offer and then
was developed to allow businesses to design, post and complete a transaction on social media regardless of
share product offers on social media sites and then physical location."
complete the sale through secure credit and debit card How it works
processing – without the customer ever leaving the social
media platform. The service, which initially launched on Businesses first establish a Yapyzal account and complete
Facebook, requires no additional coding or programming a simple online enrollment. The company stated that
by the business. to create and post a Yapyzal is free and immediate. To
activate social commerce requires a one-time setup fee
of $79.95, a monthly fee of $29.95 and a per transaction
Fully mobile fee of approximately 3 percent. ePaymentAmerica also
The company noted that this social commerce solution is noted that its one-time underwriting process for social
fully mobile, functional across other social media sites, commerce activation generally takes 24 to 48 hours.
promotes virality through sharing, and serves as an Yapyzal is powered fully by ePaymentAmerica, providing
excellent way to make incremental revenue. both customer service and billing.

Its features include: ePaymentAmerica will also make Yapyzal available for
use on other qualified processing platforms, extending the
• Preferred shipping. potential reach to businesses using other processors for
• User-friendly order management console that credit card services, including international processors,
tracks orders, cancellations, refunds, etc. through a contract license agreement. For assistance in
• Easy checkout feature that saves shipping and launching Yapyzal or creating an account, businesses
billing addresses to make future checkouts faster should contact support@yapyzal.com.
and easier. Credit card information is not stored.
• Account manager that serves as one point of "For a small business, Yapyzal unleashes the online reach
contact for promotion creation, social merchant of social commerce with the power of a big business
account training, tech support, customer service enterprise," Reckert said. "For a big business, Yapyzal is a
and payment processing. social commerce solution with the customer intimacy of
• "Donate now" functionality that is ideal for small business.
nonprofits.
"A Yapyzal offer isn't a cumbersome shopping cart; it is
"There have been several services brought to market that an opportunity to easily feature and sell a specific item
fall short of creating a truly easy-to-use social commerce directly to millions of potential customers through the
experience because they ultimately force customers to leave viral awareness of social media. When customers see the
social media to complete the transaction, to use a separate Yapyzal brand, we want it to immediately bring to mind
and cumbersome payment account, or they merely embed the ultimate impulse buy experience with the preferred
and re-direct the customer to a business's website," said payment method: credit and debit cards."
Christopher Reckert, President and Chief Executive Officer
of ePaymentAmerica, the creator of Yapyzal.
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