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better ways of engaging with customers, and greatly markets, we may be somewhat disillusioned, yet the
enhanced abilities to anticipate what's over the horizon." same advanced techniques and technology can probably
be applied to the new security discipline with equally
Venkat Viswanathan, founder and Chairman of LatentView effective results."
Analytics Ltd., foresees a spike in mass marketing of
data storage. In an article titled "5 Data Analytics Trends Reflecting on data mining, Curphey added, "The
that Will Make Waves in 2014" and posted at http://tdwi. current phase where the field is adopting metrics and
org/articles/2014/01/28/5-data-analytics-trends-2014.aspx, measurement may be generating the data, and the
Viswanathan wrote, "Amazon Web Services (AWS), upcoming supercrunching phase will be able to analyze
Microsoft Azure, and other cloud computing platforms it, but social networking will probably be the catalyst to
will continue to gain ground in 2014. Big data analytics prompt practitioners to share resources and create vast
solutions that require a pay-as-you-go data storage and data warehouses from which we can analyze information
computing-intensive analysis infrastructure can leverage and build models."
these platforms and go to market with much lower capital
costs than ever before. To Curphey's point, machines do a great job of collecting
and organizing data. For the foreseeable future (and
"Innovations such as the cloud data warehouse platform hopefully the rest of my lifetime) the job of leveraging
from Amazon, RedShift, will gain ground and set new machine intelligence will continue to be performed by
standards in self-service BI [business intelligence], humans.
enabling scalable, fast, and secure solution at very
affordable prices."
Dale S. Laszig manages business development and strategic initiatives
4. Data security at DSL Direct LLC, a payments consulting company that helps clients
promote, design, and deliver secure, leading-edge technology solutions.
Leading security analyst Mark Curphey is committed to Her clients include software integrators, manufacturers, retailers, and
expanding the role of analytics in IT security. In Tomorrow's value-added service providers. She can be reached at 973-930-0331 or
Security Cogs and Levers, he wrote, "If we compare the best dale@dsldirectllc.com.
efforts happening in the security industry today against
the complex supercrunching in financial or insurance
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