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different this year at Transact 14. Instead of manning a Paul Rasori, Executive Vice President, Product &
booth, TSYS execs were on hand in a meeting room they'd Marketing, Powa Technologies
rented in the exhibit hall for the duration of the show.
Sheen, TSYS Acquiring Solutions Group Executive, Mar-
keting, Communications and Business Support, said, "We
took one of the meeting spaces and turned it into a product
lounge where we are essentially showing what I call our
very flashy products: our mobile tablet solutions, and even
our back-end solutions, our analytics-type products, and
essentially showing how clients can use all the data they
can collect, share that with their merchants and build their
portfolios with these tools. We have really expanded our
back-end solutions." Paul Rasori, Executive Vice President, Product & Marketing
for Powa Technologies, was a man on fire (in a good way)
Sheen added that the meeting room has been very effective at Transact 14. "The response that we've gotten this week
as a way to maximize business opportunities. "Anybody is beyond our expectations," he said while demonstrating
who is coming to us now wants to do business with us, the PowaPOS offerings at the company's booth. "I've had
both prospects and existing clients who want to expand lots of people come here and say, 'I was told I had to look at
the relationship," she said. "We're still very active in ETA. this product.' ... I've been in this industry a long time and
We sponsored the mini programs for this show and will haven't seen excitement like this in – forever."
continue to be a sponsor. We just wanted to make the most
effective use of our time and sales resources and not just So what was all the buzz about? A set of integrated products
have a booth because it's what we've done in the past." Rasori called "future perfect." These include PowaPOS
and PowaPOS software development kit, PowaWEB and
At the show, TSYS was also demonstrating TSYS Merchant PowaTAG.
Insights, a value-added service ISOs can offer to their mer-
chant customers. "The consumer download app is called PowaTAG," Rasori
said. "It asks several questions, such as name, address and
"It's a free social media-based tool that essentially takes credit card info, and stores that on your behalf in a cloud-
care of that, so merchants can run their business and not based wallet. We work with merchants to put PowaTAGs
worry about Yelp scores and other social media feedback," on merchandise and advertising, and we already have 30
said Ludolph, Associate Director, Sales & Marketing at brands signed up for it." PowaTAGs can be in the form
TSYS. "It aggregates the data and feeds it into one dash- of quick response codes consumers scan or screen icons
board merchants log into and see how they're comparing consumers touch to make purchases, as well as audio
to their competitors, and if they're getting negative feed- recordings that contain a purchasing function.
back, it presents all the tools to make it easy for them to
respond immediately and take action." PowaWEB is a software-as-a-service, cloud-based solution
for e-commerce that PowaPOS believes is ideal for brands
Sheen said TSYS partners with Womply to provide the so- looking to extend their presence globally while working
cial media tool, and when TSYS first offered it to 10,000 the local, domain, currency and language.
merchants, every one of them claimed the dashboard.
"That's when we made the decision to offer it more broadly PowaPOS is a hardware and software platform designed
and to keep enhancing it and adding to it," she said. Other to customize the payment experience at the physical POS
features enable merchants to reach out to customers with and on the move. "This show is all about PowaPOS, the
loyalty programs, special discounts and other targeted third leg of this everywhere commerce ability," Rasori
offers. said. "A trend in retail is the move toward smartphone-
and tablet-based systems. ... Many POS configurations are
all separate pieces with separate power connectors and
"It aggregates the data and feeds it into pieces, separate PIN pad devices, and they're expensive,
one dashboard merchants log into and see unreliable and look terrible. We've created an all-in-one
how they're comparing to their competitors, solution with all pieces in one small footprint, using a
single power cable."
and if they're getting negative feedback,
it presents all the tools to make it easy for Included in the compact, swivel device are a universal
them to respond immediately tablet POS, payment terminal that includes EMV
and take action." acceptance capability, two-dimensional QR and bar code
– Lisa Ludolph, TSYS Acquiring Solutions scanner, thermal printer and cash drawer.
28
different this year at Transact 14. Instead of manning a Paul Rasori, Executive Vice President, Product &
booth, TSYS execs were on hand in a meeting room they'd Marketing, Powa Technologies
rented in the exhibit hall for the duration of the show.
Sheen, TSYS Acquiring Solutions Group Executive, Mar-
keting, Communications and Business Support, said, "We
took one of the meeting spaces and turned it into a product
lounge where we are essentially showing what I call our
very flashy products: our mobile tablet solutions, and even
our back-end solutions, our analytics-type products, and
essentially showing how clients can use all the data they
can collect, share that with their merchants and build their
portfolios with these tools. We have really expanded our
back-end solutions." Paul Rasori, Executive Vice President, Product & Marketing
for Powa Technologies, was a man on fire (in a good way)
Sheen added that the meeting room has been very effective at Transact 14. "The response that we've gotten this week
as a way to maximize business opportunities. "Anybody is beyond our expectations," he said while demonstrating
who is coming to us now wants to do business with us, the PowaPOS offerings at the company's booth. "I've had
both prospects and existing clients who want to expand lots of people come here and say, 'I was told I had to look at
the relationship," she said. "We're still very active in ETA. this product.' ... I've been in this industry a long time and
We sponsored the mini programs for this show and will haven't seen excitement like this in – forever."
continue to be a sponsor. We just wanted to make the most
effective use of our time and sales resources and not just So what was all the buzz about? A set of integrated products
have a booth because it's what we've done in the past." Rasori called "future perfect." These include PowaPOS
and PowaPOS software development kit, PowaWEB and
At the show, TSYS was also demonstrating TSYS Merchant PowaTAG.
Insights, a value-added service ISOs can offer to their mer-
chant customers. "The consumer download app is called PowaTAG," Rasori
said. "It asks several questions, such as name, address and
"It's a free social media-based tool that essentially takes credit card info, and stores that on your behalf in a cloud-
care of that, so merchants can run their business and not based wallet. We work with merchants to put PowaTAGs
worry about Yelp scores and other social media feedback," on merchandise and advertising, and we already have 30
said Ludolph, Associate Director, Sales & Marketing at brands signed up for it." PowaTAGs can be in the form
TSYS. "It aggregates the data and feeds it into one dash- of quick response codes consumers scan or screen icons
board merchants log into and see how they're comparing consumers touch to make purchases, as well as audio
to their competitors, and if they're getting negative feed- recordings that contain a purchasing function.
back, it presents all the tools to make it easy for them to
respond immediately and take action." PowaWEB is a software-as-a-service, cloud-based solution
for e-commerce that PowaPOS believes is ideal for brands
Sheen said TSYS partners with Womply to provide the so- looking to extend their presence globally while working
cial media tool, and when TSYS first offered it to 10,000 the local, domain, currency and language.
merchants, every one of them claimed the dashboard.
"That's when we made the decision to offer it more broadly PowaPOS is a hardware and software platform designed
and to keep enhancing it and adding to it," she said. Other to customize the payment experience at the physical POS
features enable merchants to reach out to customers with and on the move. "This show is all about PowaPOS, the
loyalty programs, special discounts and other targeted third leg of this everywhere commerce ability," Rasori
offers. said. "A trend in retail is the move toward smartphone-
and tablet-based systems. ... Many POS configurations are
all separate pieces with separate power connectors and
"It aggregates the data and feeds it into pieces, separate PIN pad devices, and they're expensive,
one dashboard merchants log into and see unreliable and look terrible. We've created an all-in-one
how they're comparing to their competitors, solution with all pieces in one small footprint, using a
single power cable."
and if they're getting negative feedback,
it presents all the tools to make it easy for Included in the compact, swivel device are a universal
them to respond immediately tablet POS, payment terminal that includes EMV
and take action." acceptance capability, two-dimensional QR and bar code
– Lisa Ludolph, TSYS Acquiring Solutions scanner, thermal printer and cash drawer.
28
