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NewProducts
Real-time Enterprise-class
pricing for ISOs mobile POS
Company: Digital Management Inc. Company: Shift4Corp.
Product: PriceGuide Product: VT4
Website: www.dminc.com Website: www.shift4.com
ethesda, Md.-based Digital Management Inc. hift4 Corp. recently launched the VT4 mobile
designed PriceGuide, a predictive analyt- solution. Accessible through a mobile applica-
ics tool, specifically for ISOs. By applying tion or Web browser, the VT4 enterprise-level
B advanced analytics, the system can reportedly S solution has the capability to convert Internet-
recommend optimal margins and merchant-specific pric- connected devices into secure mobile POS systems, Shift4
ing, as well as predict attrition and prioritize retention reported.
based on the value of individual merchant segments.
"A lot of the mobile technologies on the market today
"Price optimization is an important step in maintaining simply don't provide the features that larger businesses
your current customer base and attracting new customers," require," said Dave Oder, Chief Executive Officer at Shift4.
said Thiag Loganathan, President of the Big Data Insights "Many merchants sacrificed security and PCI compliance
division at DMI. This is especially true in today's customer- in the rush to adopt early mobile solutions. VT4 is the
driven market, where establishing pricing strategies that answer that businesses have been looking for; it is mobile
effectively optimize margins without losing merchants payments designed with the enterprise in mind."
can present challenges. Through peer benchmarking,
ISOs can make micro-level decisions based on merchant According to Shift4, VT4 can be deployed by an unlimited
clusters, according to DMI. number of users and merchant identification numbers
enterprise-wide, which allows users to configure it to
As a programming tool, PriceGuide delivers the "data scale accordingly. The company also stated VT4 is both
architecture, pre-built data, statistical models, dashboards bank- and processor-neutral.
and reports to equip businesses with the intelligence they
need to make better decisions," DMI said. For example, For anyone who chooses to switch payment processors,
PriceGuide quickly identifies key factors that drive Shift4 hosts a 24-month rolling archive of all transactions.
merchant attrition, flags high-risk merchants and then To ensure uninterrupted service, VT4's secure offline
recommends measures to prevent losses from occurring, stand-in mode delivers an alternative source for
such as responding to pricing sensitivity based on similar continuous operation with predetermined thresholds
data collected, the company noted. based on individual users.
Additional features of PriceGuide include: Additional features of the VT4 include:
• Peer benchmarking to build micro-level
segmentation • Online and offline processing capabilities
• Repricing alerts to focus on customers priced • Payment processor- and bank-agnostic architecture
below standard • Unlimited number of enterprise users and
• Attrition alerts to spot at-risk merchants and merchant identification numbers
contributing factors • Tokenization and point-to-point encryption
• Cross-selling analytics to identify unserved security features
merchant segments • White-label capabilities for brand integration
• Robust analytics to equip ISOs with vital merchant
intelligence "Whether a country club wants a convenient way for
customers to make a concessions purchase out on the golf
"PriceGuide is an effective, user-friendly solution that course, or a retailer needs more points of sale for temporary
establishes a holistic merchant-centric approach to pricing increases in transaction volume, such as during a holiday
strategy," Loganathan said. "It's a great example of how sale, VT4 is the quickest and safest way to accept mobile
advanced analytics tools can drive improved business payments," Oder said.
performance."
For example, with the added layers of tokenization and
One such example cited by DMI was the case of a large point-to-point-encryption security built in, sensitive
payment processor that implemented PriceGuide and cardholder data never enters the mobile device, the
was able to increase revenue by 15 percent and reduce company said. The VT4's account administrative controls
attrition by 10 percent from previous levels. "With offer remote access to add or disable user devices, or
minimal training, the company deployed a merchant- modify user permissions, all in real-time. The VT4 offers
centric pricing strategy for its 400,000 merchants and used a white-label branding opportunity so enterprises can
modules for segmentation, benchmarking, attrition alert, deliver a seamless customer experience.
cross selling and pricing calculator," DMI stated.
52
Real-time Enterprise-class
pricing for ISOs mobile POS
Company: Digital Management Inc. Company: Shift4Corp.
Product: PriceGuide Product: VT4
Website: www.dminc.com Website: www.shift4.com
ethesda, Md.-based Digital Management Inc. hift4 Corp. recently launched the VT4 mobile
designed PriceGuide, a predictive analyt- solution. Accessible through a mobile applica-
ics tool, specifically for ISOs. By applying tion or Web browser, the VT4 enterprise-level
B advanced analytics, the system can reportedly S solution has the capability to convert Internet-
recommend optimal margins and merchant-specific pric- connected devices into secure mobile POS systems, Shift4
ing, as well as predict attrition and prioritize retention reported.
based on the value of individual merchant segments.
"A lot of the mobile technologies on the market today
"Price optimization is an important step in maintaining simply don't provide the features that larger businesses
your current customer base and attracting new customers," require," said Dave Oder, Chief Executive Officer at Shift4.
said Thiag Loganathan, President of the Big Data Insights "Many merchants sacrificed security and PCI compliance
division at DMI. This is especially true in today's customer- in the rush to adopt early mobile solutions. VT4 is the
driven market, where establishing pricing strategies that answer that businesses have been looking for; it is mobile
effectively optimize margins without losing merchants payments designed with the enterprise in mind."
can present challenges. Through peer benchmarking,
ISOs can make micro-level decisions based on merchant According to Shift4, VT4 can be deployed by an unlimited
clusters, according to DMI. number of users and merchant identification numbers
enterprise-wide, which allows users to configure it to
As a programming tool, PriceGuide delivers the "data scale accordingly. The company also stated VT4 is both
architecture, pre-built data, statistical models, dashboards bank- and processor-neutral.
and reports to equip businesses with the intelligence they
need to make better decisions," DMI said. For example, For anyone who chooses to switch payment processors,
PriceGuide quickly identifies key factors that drive Shift4 hosts a 24-month rolling archive of all transactions.
merchant attrition, flags high-risk merchants and then To ensure uninterrupted service, VT4's secure offline
recommends measures to prevent losses from occurring, stand-in mode delivers an alternative source for
such as responding to pricing sensitivity based on similar continuous operation with predetermined thresholds
data collected, the company noted. based on individual users.
Additional features of PriceGuide include: Additional features of the VT4 include:
• Peer benchmarking to build micro-level
segmentation • Online and offline processing capabilities
• Repricing alerts to focus on customers priced • Payment processor- and bank-agnostic architecture
below standard • Unlimited number of enterprise users and
• Attrition alerts to spot at-risk merchants and merchant identification numbers
contributing factors • Tokenization and point-to-point encryption
• Cross-selling analytics to identify unserved security features
merchant segments • White-label capabilities for brand integration
• Robust analytics to equip ISOs with vital merchant
intelligence "Whether a country club wants a convenient way for
customers to make a concessions purchase out on the golf
"PriceGuide is an effective, user-friendly solution that course, or a retailer needs more points of sale for temporary
establishes a holistic merchant-centric approach to pricing increases in transaction volume, such as during a holiday
strategy," Loganathan said. "It's a great example of how sale, VT4 is the quickest and safest way to accept mobile
advanced analytics tools can drive improved business payments," Oder said.
performance."
For example, with the added layers of tokenization and
One such example cited by DMI was the case of a large point-to-point-encryption security built in, sensitive
payment processor that implemented PriceGuide and cardholder data never enters the mobile device, the
was able to increase revenue by 15 percent and reduce company said. The VT4's account administrative controls
attrition by 10 percent from previous levels. "With offer remote access to add or disable user devices, or
minimal training, the company deployed a merchant- modify user permissions, all in real-time. The VT4 offers
centric pricing strategy for its 400,000 merchants and used a white-label branding opportunity so enterprises can
modules for segmentation, benchmarking, attrition alert, deliver a seamless customer experience.
cross selling and pricing calculator," DMI stated.
52
