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TheMobileBuzz
Vanguard mobile shopper behaviors exposed
recent Harris Poll conducted on behalf of Willing to exchange personal data Men Women
Feedzai regarding consumer banking and for protection
shopping behaviors revealed how consumer
A demand for mobile shopping and banking any- Access to social network 26% 20%
where, any time will continue to reshape the value propo- account
sition for banks, merchants and service providers. Poll
results were published in a report titled 2015 Consumer Access to online activity 32% 26%
Banking and Shopping Behaviors: Sentiment on Personal Data.
Access to mobile phone data 34% 28%
While 70 percent of those polled agreed that doing
transactions at a physical bank is safer than online or Access to all three above 27% 19%
mobile methods, 55 percent said they prefer to bank online
or via mobile devices. When asked about the convenience
factor, 46 percent of respondents with mobile banking
apps admitted to banking in the bedroom, 30 percent the Mobile security threat rising
bathroom, 23 percent at a restaurant, 14 percent the local A 2015 Mobile Threat Report released by the Pulse Secure
bar and 13 percent while driving. Mobile Threat Center offers further evidence why
consumers should be concerned about mobile device
Also worth noting, 18 percent of smartphone users polled security. According to the report, more mobile malware
said they shop on mobile devices while standing in line, development occurred in 2015 than in any year previously
adding yet another layer to the omnichannel shopping studied with over 1 million unique malware samples
experience. To retain sales in-store, retailers must find identified.
ways to further engage mobile-enabled shoppers or
potentially lose sales to competitors while shoppers are on "The growth of Android, especially outside of the U.S.,
premise, something ISOs can resolve by offering real-time continues to be the real target that malware developers
mobile loyalty and discount programs. have shown significant interest in," MTC said in the
Risky behaviors persist report. "This paradigm exists solely because the barrier
of entry is much lower on Android handsets, and at 85
Although respondents indicated a preference for the percent market share, malware developers are able to get
convenience of banking and shopping from virtually their wares on the largest amount of devices by focusing
anywhere, security and privacy remain primary concerns. on the platform that most consumers choose to carry."
However, 77 percent of those surveyed said they had not
changed shopping behavior as a result of the highly visible The report indicated that Android was the target of 97
retail data breaches that have occurred in recent years. percent of mobile malware development in 2014. On the
other hand, iOS users cannot afford to be complacent.
"People use their smartphones as a tool to shop and bank MTC noted increased interest in the iOS platform among
… and leave behind an ever growing trail of digital data," malware developers in 2014, whereas in prior years
said Nuno Sebastiao, Chief Executive Officer of Feedzai, malware development in this segment was negligible.
who added that consumers are indeed concerned about
the safety of this data. The report also cautioned Android users that "a perfect
storm of unsecure, out-of-date, low-end devices connecting
While the vast majority of mobile consumers today remain to popular third-party app stores in densely populated
unaffected by mobile data breaches, lack of awareness areas, that are encountering one malicious application in
and adequate security measures could prove detrimental every 20 applications being browsed and downloaded,
as mobile transactions and correlative cyber-criminal now exists in the Android ecosystem."
activity accelerate.
All combined, these statistics indicate no matter what
However, the survey suggests consumers are willing operating system is being deployed, mobile banking
to give financial institutions access to personal data in and transaction activities are risky business. Financial
exchange for protection. That said, information sharing institutions and payment processors should thoroughly
is clearly divided by gender, with women less trusting investigate app selection and malware detection tools for
across all lines of data sharing than men polled. Following the merchants and consumers who rely on these services
is a breakdown of personal data sharing willingness by as a convenience.
gender.
25
Vanguard mobile shopper behaviors exposed
recent Harris Poll conducted on behalf of Willing to exchange personal data Men Women
Feedzai regarding consumer banking and for protection
shopping behaviors revealed how consumer
A demand for mobile shopping and banking any- Access to social network 26% 20%
where, any time will continue to reshape the value propo- account
sition for banks, merchants and service providers. Poll
results were published in a report titled 2015 Consumer Access to online activity 32% 26%
Banking and Shopping Behaviors: Sentiment on Personal Data.
Access to mobile phone data 34% 28%
While 70 percent of those polled agreed that doing
transactions at a physical bank is safer than online or Access to all three above 27% 19%
mobile methods, 55 percent said they prefer to bank online
or via mobile devices. When asked about the convenience
factor, 46 percent of respondents with mobile banking
apps admitted to banking in the bedroom, 30 percent the Mobile security threat rising
bathroom, 23 percent at a restaurant, 14 percent the local A 2015 Mobile Threat Report released by the Pulse Secure
bar and 13 percent while driving. Mobile Threat Center offers further evidence why
consumers should be concerned about mobile device
Also worth noting, 18 percent of smartphone users polled security. According to the report, more mobile malware
said they shop on mobile devices while standing in line, development occurred in 2015 than in any year previously
adding yet another layer to the omnichannel shopping studied with over 1 million unique malware samples
experience. To retain sales in-store, retailers must find identified.
ways to further engage mobile-enabled shoppers or
potentially lose sales to competitors while shoppers are on "The growth of Android, especially outside of the U.S.,
premise, something ISOs can resolve by offering real-time continues to be the real target that malware developers
mobile loyalty and discount programs. have shown significant interest in," MTC said in the
Risky behaviors persist report. "This paradigm exists solely because the barrier
of entry is much lower on Android handsets, and at 85
Although respondents indicated a preference for the percent market share, malware developers are able to get
convenience of banking and shopping from virtually their wares on the largest amount of devices by focusing
anywhere, security and privacy remain primary concerns. on the platform that most consumers choose to carry."
However, 77 percent of those surveyed said they had not
changed shopping behavior as a result of the highly visible The report indicated that Android was the target of 97
retail data breaches that have occurred in recent years. percent of mobile malware development in 2014. On the
other hand, iOS users cannot afford to be complacent.
"People use their smartphones as a tool to shop and bank MTC noted increased interest in the iOS platform among
… and leave behind an ever growing trail of digital data," malware developers in 2014, whereas in prior years
said Nuno Sebastiao, Chief Executive Officer of Feedzai, malware development in this segment was negligible.
who added that consumers are indeed concerned about
the safety of this data. The report also cautioned Android users that "a perfect
storm of unsecure, out-of-date, low-end devices connecting
While the vast majority of mobile consumers today remain to popular third-party app stores in densely populated
unaffected by mobile data breaches, lack of awareness areas, that are encountering one malicious application in
and adequate security measures could prove detrimental every 20 applications being browsed and downloaded,
as mobile transactions and correlative cyber-criminal now exists in the Android ecosystem."
activity accelerate.
All combined, these statistics indicate no matter what
However, the survey suggests consumers are willing operating system is being deployed, mobile banking
to give financial institutions access to personal data in and transaction activities are risky business. Financial
exchange for protection. That said, information sharing institutions and payment processors should thoroughly
is clearly divided by gender, with women less trusting investigate app selection and malware detection tools for
across all lines of data sharing than men polled. Following the merchants and consumers who rely on these services
is a breakdown of personal data sharing willingness by as a convenience.
gender.
25
