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Letter from the editors

echnology has drawn people from radical-
ly different cultures together in ways never
dreamed possible a century ago. Anyone
T with access to an Internet-connected
device can instantly see video on YouTube posted
by people on the other side of the world. Through
a search engine, it's possible to learn in-depth about
the history and inclinations of people living in places
we've never been. Technology has also opened doors
for payment professionals seeking to do business
beyond domestic borders.

This issue's lead article takes a look at the current
state of international acquiring. For some, spreading Advertising
our wings to new countries begins as an e-commerce
play. Others seek to establish a physical presence campaigns
in overseas markets. And the winners are those
who take the time to understand the dynamics of
individual markets. So, set your sights high, because are like puzzles;
no matter how small and local your business is today,
there could be a place for you in global payments. not all the same
Our education and views sections, written by
industry experts, discuss alternatives to selling pieces ft for
portfolios to obtain growth capital; ways to thwart
third-party remote access threats; what it takes to every puzzle.
get social media marketing right; the role leasing can
play in providing EMV equipment for merchants.; Let’s fnd your
and how to scale a business to accelerate growth.

News articles cover Square's recent chargeback perfect ft today!
headaches; the European Union's action against
MasterCard's cross-border fees; the recent rebound
in the gift card market; changing trends spurring
interest in real-time payments; and the importance
of knowing who your customers' customers are. Customized advertising

Additional features and news briefs include a campaigns to ft any
discussion of how to outsmart cyber predators; notes
on new business books of interest; new products in size company and budget.
the mobile and gifting spheres; Google rankings and
other reasons websites need to be mobile friendly;
company profiles; and updates on new professional
achievements, partnerships, acquisitions, research, Call me today
appointments, and more.
for more details.
In every issue, we strive to provide you with
information and resources that will contribute to
your success as a payment professional. How are
we doing? Is there a recent article you found to Danielle Thorpe
be particularly useful? Did we leave something
important out of a story? Have you noticed a new VP Media Partnerships
trend or development that will significantly affect our
industry going forward? Please let us know by email
at greensheet@greensheet.com or phone 800-757-4441. 707-284-1686
And do continue to send us your company news to
press@greensheet.com.

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