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P. 52
Education
Why your social media Let's say you have a lull between the
lunch and dinner rushes, so you do
marketing is failing have a little time to read the post. You
learn that it was written by What-
everPay, a business that can solve
By Nancy Drexler the Europay, MasterCard and Visa
(EMV) implementation issues you
Acquired Marketing didn't know you had.
magine that you run a restaurant. Like any business owner, you worry What do you do then?
about increasing your sales, managing your overhead, keeping your cus-
tomers satisfied and controlling your reputation. And there are simply • Realize that WhateverPay cares
I not enough hours in the day. about your business more than
the company you are currently
When you do find the time, you access the Internet for one of two reasons: using and call WhateverPay
to stay in touch with the people in your universe or to grow your business. immediately?
To accomplish the latter, you look at industry trends, review new products,
explore recipes and read local restaurant reviews. • Find out who you currently use
for payment processing and call
Unsociable payment messages that company immediately?
Then this item pops up on your Facebook page: EMV is coming. • Get excited by the information
and immediately send a connect
Or worse: We are ready for EMV. Are you? request, become a Twitter
follower and visit Whatever Pay's
What is your reaction? website?
• This was not written for me. • Roll your eyes and move on to
something not so distasteful?
• I don't care what you are ready for.
• I think I had that vaccine years ago. Let's face it: there is nothing social
about payment acceptance. Nothing.
So why do we continue to post "all
about us" messages on social media
sites?
When it comes to social media, we
are an industry of fast followers. We
learned that this new form of media
was attracting millions of readers,
and we jumped right on it. We moved
our websites to WordPress templates
and then to wide-screen, very white
templates, and we said less in order
to say more. We thought about all the
things we could write about ourselves
that would make us sound good and
look good to all those online surfers.
How to do it right
But we forgot to think about the im-
portant stuff. Here are four tips to
help you get the results you seek
from social media marketing:
1. Remember, as a marketing tool,
social media is word of mouth on
steroids. Social media provides
marketers with a relatively inex-
pensive way to capture the atten-
tion of millions of prospects. But
it works only when the content of
the message is relevant, creative,
interesting, exciting and, most
52
Why your social media Let's say you have a lull between the
lunch and dinner rushes, so you do
marketing is failing have a little time to read the post. You
learn that it was written by What-
everPay, a business that can solve
By Nancy Drexler the Europay, MasterCard and Visa
(EMV) implementation issues you
Acquired Marketing didn't know you had.
magine that you run a restaurant. Like any business owner, you worry What do you do then?
about increasing your sales, managing your overhead, keeping your cus-
tomers satisfied and controlling your reputation. And there are simply • Realize that WhateverPay cares
I not enough hours in the day. about your business more than
the company you are currently
When you do find the time, you access the Internet for one of two reasons: using and call WhateverPay
to stay in touch with the people in your universe or to grow your business. immediately?
To accomplish the latter, you look at industry trends, review new products,
explore recipes and read local restaurant reviews. • Find out who you currently use
for payment processing and call
Unsociable payment messages that company immediately?
Then this item pops up on your Facebook page: EMV is coming. • Get excited by the information
and immediately send a connect
Or worse: We are ready for EMV. Are you? request, become a Twitter
follower and visit Whatever Pay's
What is your reaction? website?
• This was not written for me. • Roll your eyes and move on to
something not so distasteful?
• I don't care what you are ready for.
• I think I had that vaccine years ago. Let's face it: there is nothing social
about payment acceptance. Nothing.
So why do we continue to post "all
about us" messages on social media
sites?
When it comes to social media, we
are an industry of fast followers. We
learned that this new form of media
was attracting millions of readers,
and we jumped right on it. We moved
our websites to WordPress templates
and then to wide-screen, very white
templates, and we said less in order
to say more. We thought about all the
things we could write about ourselves
that would make us sound good and
look good to all those online surfers.
How to do it right
But we forgot to think about the im-
portant stuff. Here are four tips to
help you get the results you seek
from social media marketing:
1. Remember, as a marketing tool,
social media is word of mouth on
steroids. Social media provides
marketers with a relatively inex-
pensive way to capture the atten-
tion of millions of prospects. But
it works only when the content of
the message is relevant, creative,
interesting, exciting and, most
52
