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NewProducts
Company: Yiftee
Product: Yiftee
Website: www.yiftee.com
Contact: yiftee@yiftee.com
No-hassle e-gifting
iftee, a gift solutions provider established in card after the one year period will be returned to the
2012 and based in Menlo Park, Calif., created sender. Senders can keep, reuse, donate or exchange the
a gifting platform with national coverage pow- funds at their discretion, the company noted.
Y ered by MasterCard Worldwide. Yiftees are
virtual gifts that consumers can send and receive instantly The 'Instagram of gifting'
by email, text, Facebook or Twitter via the Internet and Novitsky calls Yiftee the "Instagram of gifting" because
mobile web. Yiftees can be redeemed both online and in the simple process enables consumers to transmit gifts and
brick-and-mortar stores, the company stated. receive gifts instantaneously. Following is an overview of
the process Yiftee described:
Yiftee Chief Executive Officer and co-founder Donna
Novitsky described the company's name as a mash-up of • Sender: Select a recipient and enter the person's
"yippee, nifty, and gift" that reflects the overall excitement zip code; choose from large and small merchants
of the Yiftee experience. "Yiftee has been an attention- within the recipient's locale; select a gift or assign
getter for business owners and consumers because it's a dollar amount to be used at the merchant's
new and cool," she said. "Consumers see it as a personal location; write a personal message; and send by
way of giving, and many merchants see it as a first step text, email, Facebook or Twitter, or schedule a
into e-commerce." special delivery date in advance.
Research and development of existing merchant gift card • Recipient: Receive immediate Yiftee notification;
programs formed the basis for Yiftee's design and features. receive monthly reminders of the gift and who
"One of the problems we wanted to solve is improving sent it; take up to a year to redeem online or at the
traffic to local shops and restaurants across America," merchant's location.
Novitsky said. "We talked to hundreds of merchants who
helped us understand what was missing in their gift card Partner portal, API and reseller program
and e-commerce programs." Novitsky described the Yiftee program as easy to sell
Zero breakage, zero chargebacks and a great source of incremental add-on revenue that
can increase stickiness and get small merchants into
Yiftee noted that any merchant who accepts MasterCard the e-commerce market. She added that the program is
can participate in Yiftee's subscription-based program. popular with corporate clients, industry associations
Small to midsize merchants can get into the e-commerce and merchant acquirers, and is free to individual gift
game without investing in technology or putting a menu, givers. Tiered pricing is available for corporate clients and
product list or shopping cart online. By adding a Yiftee merchants. The company provides wholesale pricing and
button to a website or company Facebook page, merchants a partner portal to its ISO resellers.
can become e-gift enabled.
Participating merchants can use Yiftee's application
MasterCard will immediately validate a Yiftee virtual card programming interface to integrate the app into websites
upon presentment online or at brick-and-mortar stores. and Facebook pages. Business listings on Yiftee's national
Yiftees are guaranteed against chargebacks and protected directory extend their reach to Yiftee customers across the
throughout their transaction lifecycles using MasterCard's country searching for gift ideas. Yiftee said its no-hassle
secure processing and fraud management tools, according brand promise can be summarized as a gift card program
to Yiftee. with no chargebacks, no equipment and no administrative
costs.
Funds for Yiftee virtual gifts are held in escrow for up to
one year. Any unspent value that remains on the virtual
55
Company: Yiftee
Product: Yiftee
Website: www.yiftee.com
Contact: yiftee@yiftee.com
No-hassle e-gifting
iftee, a gift solutions provider established in card after the one year period will be returned to the
2012 and based in Menlo Park, Calif., created sender. Senders can keep, reuse, donate or exchange the
a gifting platform with national coverage pow- funds at their discretion, the company noted.
Y ered by MasterCard Worldwide. Yiftees are
virtual gifts that consumers can send and receive instantly The 'Instagram of gifting'
by email, text, Facebook or Twitter via the Internet and Novitsky calls Yiftee the "Instagram of gifting" because
mobile web. Yiftees can be redeemed both online and in the simple process enables consumers to transmit gifts and
brick-and-mortar stores, the company stated. receive gifts instantaneously. Following is an overview of
the process Yiftee described:
Yiftee Chief Executive Officer and co-founder Donna
Novitsky described the company's name as a mash-up of • Sender: Select a recipient and enter the person's
"yippee, nifty, and gift" that reflects the overall excitement zip code; choose from large and small merchants
of the Yiftee experience. "Yiftee has been an attention- within the recipient's locale; select a gift or assign
getter for business owners and consumers because it's a dollar amount to be used at the merchant's
new and cool," she said. "Consumers see it as a personal location; write a personal message; and send by
way of giving, and many merchants see it as a first step text, email, Facebook or Twitter, or schedule a
into e-commerce." special delivery date in advance.
Research and development of existing merchant gift card • Recipient: Receive immediate Yiftee notification;
programs formed the basis for Yiftee's design and features. receive monthly reminders of the gift and who
"One of the problems we wanted to solve is improving sent it; take up to a year to redeem online or at the
traffic to local shops and restaurants across America," merchant's location.
Novitsky said. "We talked to hundreds of merchants who
helped us understand what was missing in their gift card Partner portal, API and reseller program
and e-commerce programs." Novitsky described the Yiftee program as easy to sell
Zero breakage, zero chargebacks and a great source of incremental add-on revenue that
can increase stickiness and get small merchants into
Yiftee noted that any merchant who accepts MasterCard the e-commerce market. She added that the program is
can participate in Yiftee's subscription-based program. popular with corporate clients, industry associations
Small to midsize merchants can get into the e-commerce and merchant acquirers, and is free to individual gift
game without investing in technology or putting a menu, givers. Tiered pricing is available for corporate clients and
product list or shopping cart online. By adding a Yiftee merchants. The company provides wholesale pricing and
button to a website or company Facebook page, merchants a partner portal to its ISO resellers.
can become e-gift enabled.
Participating merchants can use Yiftee's application
MasterCard will immediately validate a Yiftee virtual card programming interface to integrate the app into websites
upon presentment online or at brick-and-mortar stores. and Facebook pages. Business listings on Yiftee's national
Yiftees are guaranteed against chargebacks and protected directory extend their reach to Yiftee customers across the
throughout their transaction lifecycles using MasterCard's country searching for gift ideas. Yiftee said its no-hassle
secure processing and fraud management tools, according brand promise can be summarized as a gift card program
to Yiftee. with no chargebacks, no equipment and no administrative
costs.
Funds for Yiftee virtual gifts are held in escrow for up to
one year. Any unspent value that remains on the virtual
55
