Page 18 - GS161101

IndustryUpdate

• Online merchants equipped with Smartzer Ltd. technology can now turn online videos into shoppable moments. Viewers who tap clickable hotspots
in the videos can view product information and complete purchases of items viewed. The interactive tool also captures detailed analytics of shopper
behavior to help merchants streamline future videos.

• Fresh picked produce grown in the store could be the next concept to hit markets thanks to the futuristic Kimbal Musk, brother to Elon Musk of Tesla
Motors and SpaceX fame. Kimbal Musk opened an East Coast incubator for vertical farming startups and to develop personal indoor growing boxes for
home use. Target Brands Inc. plans to pilot vertical farming in stores starting next spring, so shoppers can reach out to pluck leafy greens on the spot.

• Whole Foods Market continues to ramp up its digital in-store shopping experience, from delivering digital loyalty rewards offers as shoppers browse to
self-checkout food kiosks for those on the go. Whole Foods' shoppers who download the Banquet by Delectable mobile app can now scan bottles in the
liquor aisle to receive instant reviews, taste profiles and pairings to match what's on the menu tonight.

ANNOUNCEMENTS CardinalCommerce awarded Canadian patent

FStech honors ACI CardinalCommerce was granted a notice of allowance
by the Canadian Patent Office for its Universal Merchant
ACI Worldwide earned honors at the 2016 FStech Payments Platform. The Canadian patent complements similar
Awards. The ACI UP eCommerce Payments solution international and U.S. patents held by the company. Its
was recognized in the Best Online Payments Solution Cardinal Consumer Authentication solution is part of the
(Merchant) category. ACI was identified as delivering a Universal Merchant Platform, which gives merchants and
solution that combines connectivity to a global network financial institutions total control over their authentica-
of more than 350 card acquirers and alternative payment tion strategy while protecting their online payments, the
methods, with flexible payment infrastructure based on company said.
an open application programming interface (API).
ETA creates payfac guidelines
Cambridge Global receives award
The Electronic Transactions Association released new
Cambridge Global Payments was named Innovative payment facilitator (payfac) guidelines, offering guidance
Payments Technology of the Year by financial research and practices to new entrants regarding settlement, regis-
and advisory firm PayStream Advisors. The award recog- tration, funding delays, fraud, security and related issues.
nizes automation software providers that deliver standout Authored by Double Diamond Group LLC on behalf of
solutions designed to streamline costly, time-consuming the ETA, the guidelines are expected to help promote the
back-office finance processes. Cambridge was recognized growth of the payfac segment, as it brings new technol-
for its online payment platform delivered in over 170 ogy companies into the payments ecosystem.
countries worldwide.

18