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Education

instantaneously after initial activation. Orders can be 2017, the use of messaging as a sales platform will enable
made and paid for in advance with easy pickups and no them to address customers individually and allow users to
lines. The app also offers an attractive rewards program "leapfrog" over standard components such as registering
that incentivizes customers to pay using the app. credit card details and separate checkout. This payment
paradigm can be expected to become increasingly popular
Alipay and other payment methods that were previously as performance improves.
used only online will also become more widespread and
may well end up as popular as veteran and widely used 7. Emerging markets
credit card schemes in physical stores.
Emerging markets like China, India and Africa are
5. New online payment offerings impacting consumer behavior worldwide by creating new
payment paradigms. While in the West online payments
In a bid to facilitate payments at every shopping channel, preceded mobile payments, some countries have already
new online payment offerings are expected to be launched transitioned directly to mobile payments and new
before the upcoming holiday season. Apple stated that it payment paradigms such as Union Pay and WeChat. In
will be bringing Apple Pay to mobile websites. This means unbanked countries like Africa and India, mobile phones
that customers won't need to enter their credit card details have become the main channel for money transfers.
or fill out checkout pages, thereby eliminating tedious
stages of the payment process and boosting conversions. Prediction: The rise of mobile payments among popula-
Other mobile payment providers like Google also have tions distrustful of banking systems (such as China and
plans to bring payment options like Android Pay to web- the Russian Federation) as well as consumers in unbanked
sites.

Prediction: The introduction of electronic wal- Snap Shot of 2017
lets on mobile and online websites is part of Calendar of Events
the overall effort to meet merchant and con-
sumer demands to simplify payment process-
es at every shopping channel. In 2017, there is
good reason to think retailers and consumers
alike will adopt mobile payments online to
shorten the standard payment experience.

6. Messaging for payments

In 2016, we have witnessed the increasing Janwuwawr.yno3rth1ea-staFceqbuirreursa.rcoym2
popularity of person-to-person (P2P) pay-
ments worldwide. One of the most innovative SEAA Annual Conference
offshoots of P2P has been the creation of new http:/Mc/owamwr/cwrhe.sgoi2suttr0haetaio-snt2.ahc2tqmulirers.
payment equations that incorporate a range http://pwhwp?wfl.agrge=ecnaslehnedeta.rc_odmis/pdlaatyebook.
of apps within them in the form of "an app
within an app." In China, the WeChat messag-
ing platform eliminates the need to download
individual apps by incorporating 10 million
third-party apps. WeChat users can utilize a
single platform to set up appointments, pay
bills, order food, buy concert tickets and so-
cialize with friends.

Facebook messaging bots are expected to be-
come increasingly popular and more sophisti-
cated during 2017, enabling merchants to craft
personalized payment messages for shoppers
while providing them an enjoyable shopping
experience without the checkout and payment
stages. In addition, Facebook is expected to
further improve the system by circumventing
the need to download numerous apps.

Prediction: Merchants are constantly seek-
ing ways to facilitate payment processes. In

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