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CRA requirements but may need to comply with similar level certification to confirm the pumps are accurately
governing principles, such as "fair access," "fair treatment" dispensing fuel and correctly charging customers in
and "meeting the credit needs of its community," Curry compliance with government guidelines. A modification,
stated. such as adding a chip card reader to a gas pump, may
necessitate having the entire gas pump recertified.
The OCC paper additionally seeks recommendations on the
types of activities to include in a special purpose national Visa additionally noted the high costs of updating legacy
bank charter. Fintechs that apply for and receive bank infrastructure. Many gas station owners will need to drill
charters would ideally "demonstrate their commitment to through concrete and hire third-party experts to rip out
financial inclusion that supports fair access to financial old equipment, Visa pointed out. Furthermore, EMV-
services and fair treatment of customers," the OCC stated. compliant hardware has been difficult to come by, due to
supply chain issues and delays in device manufacturer
"Public comment will help inform our consideration of certifications.
these issues," Curry wrote. "We welcome your feedback
on all of the issues raised in this paper and on the specific ETA supportive
questions included at the end." The OCC will be open to
public commentary on this topic until Jan. 15, 2017. The Electronic Transactions Association issued a statement
Dec. 1, 2016, praising the card brands for recognizing
Gas station EMV deadline AFD merchants' unique challenges and extending EMV
liability shift deadlines.
reset to 2020
"Fuel pumps often feature integrated payments terminals,
M erchants with automated fuel dispensers will requiring in many cases the replacement of an entire
have another three years to prepare for the pump, which can involve significant costs, environmental
EMV (Europay, Mastercard and Visa) liabil- permitting and heavy construction," the ETA wrote
ity shift. Visa Inc. and Mastercard confirmed in support of the reprieve. "Taking into account the
Dec. 1, 2016, that fuel pump operators will have until Oct. migration challenges and relatively low fraud at AFDs,
1, 2020, to upgrade pay-at-the-pump systems to chip card the card network liability shift deferment is a positive and
readers. The original deadline had been set for Oct. 1, balanced action supporting merchants and industry EMV
2017. The decision to move the deadline was based on the migration efforts."
enormity of tasks related to the upgrade effort, Visa and
Mastercard stated. The ETA is confident the extended deadline will also
enable AFD merchants to implement emerging mobile
"The fuel segment has its own unique challenges, which payment schemes. The association vowed to continue
we recognized when we first set the chip activation date its industrywide efforts to move to advanced EMV
for automated fuel dispensers/pumps (AFDs) two years technology while collaboratively fighting fraud on behalf
after regular in-store locations," Visa stated on its website. of its members and the extended payments community.
"We knew that the AFD segment would need more time to
upgrade to chip because of the complicated infrastructure Further cooperation planned
and specialized technology required for fuel pumps."
Visa and Mastercard reaffirmed their commitment to
Sharing a similar perspective, Mastercard stated, working closely with fuel merchants and petroleum
"EMV compliance for fuel merchants with Automatic supply chain partners on the EMV chip migration. The
Fuel Dispensers brings significant regulatory and card brands are promoting initiatives designed to mitigate
implementation challenges. Over the past months, we have fraud while upgrade efforts are underway.
had extensive discussions with fuel merchants, issuers,
acquirers and other stakeholders regarding these unique Mastercard introduced its Decision Intelligence suite of
challenges. Today, Mastercard is modifying the automatic products, a comprehensive set of digital tools and artificial
fuel dispenser liability shift date from October 2017 to intelligence. Its real-time approvals and rejection of false
October 2020. This decision applies only to automated fuel declines are expected to improve transaction transparency
pumps." for card issuers while enhancing the overall consumer
shopping experience.
Infrastructure, supply chain issues
Visa is promoting Visa Transaction Advisor (VTA), an
It can be significantly more expensive to upgrade a gas analytics and risk-scoring tool that uses existing pump
pump POS than an in-store retail POS, payments analysts hardware and software to rate transactions and detect
have stated. Fuel pump POS terminals require state- anomalies. The service directs questionable patrons inside
the store to complete transactions. Research has shown
12 that most criminals will drive away rather than go into a
store, the company said.
