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News
"More than 53,000 gas stations that use VTA have Kibo Chief Marketing Officer Tushar Patel expects the
experienced more than a 50 percent decrease in both distinction between online and in-store shopping to
counterfeit and lost and stolen fraud," Visa stated. "Based continue to blur, as consumers increasingly use mobile for
on the realities of the current issues fuel merchants face research at home and online.
and the critical long-term need for the industry to adopt
chip as a solution for counterfeit fraud, we believe these "Consumers using mobile for research, both at home and
changes are a balanced and manageable way to ensure a in store, will rise, and as retailers continue to improve
successful migration to chip." their marketing and ecommerce engagement on mobile,
the number of consumers completing their transactions
It is unclear at this writing if the card brands will consider over mobile will increase," he said. "Retailers that focus on
extending the EMV liability shift deadline for the ATM creating a seamless, relevant experience at all touch points
industry. The ATM supply chain has been adversely during a consumer's buying journey are the ones that will
affected by an international shipping crisis, which caused rise as omnichannel champions in 2017."
significant delays in product shipments and certifications.
ATM stakeholders have appealed to the card brands for More mobile wallets, transactions
an extension. Mastercard's EMV liability shift deadline for
ATM providers became effective in October 2016; Visa's is Global marketing firm Criteo analyzed data from 350
set for October 2017. retailers and 29.9 million online transactions over three
major shopping days: Black Friday, Cyber Monday and the
M-commerce dominates next day, which some have dubbed Bounceback Tuesday.
The company found a spike in digital sales, especially at
early holiday shopping times when traditional retailers were closed and shoppers
used connected devices for comparative research and
I nitial retail reports revealed a spike in mobile and ecommerce.
online commerce in the first two weeks of the 2016
holiday shopping season. Adobe Digital Insights, a Smartphone usage increased by 50 percent compared with
subsidiary of Adobe Systems Inc., disclosed Nov. the previous year. Desktop computer use for shopping
28, 2016, that consumers spent $3.39 billion online on increased by 11 percent, accounting for 62 percent of all
Cyber Monday, $50 million more than Black Friday's over- ecommerce traffic. Tablet usage was down by 11 percent.
all sales and 10 percent more than the same period in the Additionally, 53 percent of Black Friday shoppers used
previous year. mobile devices to research and compare products. The
company also expected strong spending to continue
Tamara Gaffney, Principal Analyst at ADI, stated Cyber throughout December.
Monday sales surpassed all previous records, making it
the biggest online shopping day in history. "This indicates "While deal-seekers made the most of Black Friday, Cyber
that consumers still had more appetite for online shopping Monday and Bounceback Tuesday, our data projects a
despite the incredible volume of online sales on Black second spike of unique visitors from December 5 through
Friday," she said. "Prices are expected to start climbing December 15," Criteo representatives stated. "We also
after today as retailers shift attention to extend the season expect these shoppers to visit fewer competitor sites than
late into December with quick shipping deals and the over the busy weekend, as their search for gifts narrows."
option to click and collect in store."
MLSs drive mobile adoption
M-commerce gains momentum
Heather Petersen, Chief Executive Officer of National
Mobile commerce sales also reached a historic milestone on Merchants Association, said many m-commerce and
Black Friday and Cyber Monday by exceeding $1 billion on ecommerce solutions offer advanced security that can help
both shopping days. Total ecommerce spend reached $9.4 mitigate fraud, and their benefits outweigh any negatives.
billion over the weekend, 16 percent more than the same Merchant level salespeople (MLSs) can play a critical role
weekend of the previous year. The average ticket price of in driving mobile wallet adoption by educating merchants
iOS smartphones ($139) was slightly higher than Android about emerging mobile and ecommerce technologies, she
smartphones ($124), ADI analysts stated. These findings stated.
were consistent with those of other service providers.
"Any good agent will use knowledge and education to
Kibo Software Inc., a cloud-based omnichannel service settle any fears or confusion with a merchant," she added.
provider, noted 42 percent of the company's clients "There are more than 80 million millennials out there; 80
shopped on mobile devices on Cyber Monday, slightly percent of them own smart phones, and almost half have
higher than the retail industry's average of 35 percent. already used mobile payments."
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