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        Helping merchants avoid fraud                                              Card Industry (PCI) Data Security
                                                                                   Standard (DSS) is managed by the
                   ne of my merchants asked me for tips on preventing fraud online   PCI  Security  Standards  Council  to
                   and off. I offered some ideas on the spot and then thought it might   help prevent fraud throughout the
                   be good to put together a list of several ways merchants can mini-  payments ecosystem. In addition to
        O mize the bane of fraudulent transactions. Do you have ideas on           helping your merchants obtain and
        steps merchants can take to do this effectively?                           maintain PCI compliance, encourage
                                                                  Drake Oakley     them to become familiar with the
                                                     Merchant Level Salesperson    extensive resources at the council's
        Drake,                                                                     website,  https://www.pcisecruitystan-
        A list of tips for merchants on reducing fraud is an excellent idea. First, check   dards.org.

        with your ISO to see if the company already has such a list. Also, the Payment
                                                                                   Evi Triantafyllides penned an ar-
                                                                                   ticle on  this topic for  our Nov. 28,
                                                                                   2016, issue. Titled "The friendly
                                                                                   fraudster: Your merchants' worst
                                                                                   frenemy," it details several types of
                                                                                   fraud ecommerce merchants typi-
                                                                                   cally encounter. Being aware of
                                                                                   these can help merchants spot and
                                                                                   thwart fraud attempts. The article
                                                                                   is available at  www.greensheet.com/
                                                                                   emagazine.php?story_id=5176&search_
                                                                                   s t r i n g = m e rc h a n t & s e a rc h _
                                                                                   string2=fraud%20prevention.
                                                                                   Also, our MLS Forum discussed this
                                                                                   topic recently. After you log in to the
                                                                                   forum, you'll find the thread here:
                                                                                   www.greensheet.com/forums/viewtopic.
                                                                                   php?f=1&t=43249. Some ideas offered
                                                                                   are to train staff to take time when
                                                                                   running transactions and not just
                                                                                   rush to get to the next sale. If a trans-
                                                                                   action is declined and the custom-
                                                                                   er says he or she is calling a credit
                                                                                   card company rep, don't speak with
                                                                                   the so-called rep on the customer's
                                                                                   phone. And never call a number
                                                                                   on the customer's card, because the
                                                                                   card could have been altered. Only
                                                                                   use the number provided by your
                                                                                   processor for verifying transactions.
                                                                                   In addition, use the Search feature
                                                                                   accessed  from  www.greensheet.com
                                                                                   and look for "fraud prevention" and
                                                                                   similar phrases. You'll find articles
                                                                                   in our archives that should provide
                                                                                   more ideas to fill out a list of tips for
                                                                                   merchants.
                                                                                                              Editor

                                                                                   What's your tip?
                                                                                   Do  you  have  tips  to  offer  on  fraud
                                                                                   prevention and other important
                                                                                   issues? Let us know at  greensheet@
                                                                                   greensheet.com.



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