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IndustryUpdate

• In the ultra-competitive world of product placement, it's all about location. Spinning a fresh twist on that theme, Delta Air Lines Inc. and Coca-Cola Co.
have taken to the skies to promote 12 international artists, literally transforming tray tables into flying art galleries for those who book a trip on one of
Delta's 767 aircraft. Through the Delta and Coca-Cola partnership, which dates back to 1927, the airline now serves over 354 million Coca-Cola beverages
annually. In opening this onboard asset, perhaps other brands will seek table space to promote local cuisine, activities and must-have products at popular
destinations in the future.
• Digital-savvy consumers crave rich product information to inform buying decisions, yet information provided digitally doesn't always keep pace with active
users' mobile lifestyles, according to packaged goods production firm Sgsco. "We believe the shift from the physical point of sale to the Moment of Sale
represents a new framework and opportunity for building brands with consumers," said Aidan Tracey, Chief Executive Officer at Sgsco. "These moments can
happen at home, on public transit, at an event or in the store – and the way a CPG [consumer packaged goods] brand creates, manages, and distributes its
packaging content assets will have a significant impact on future market position."

• As complex as omnichannel shopping experiences are to create, one thing remains unchanged: shoppers love simplicity. According to global brand strategy
firm Siegel+Gale, the brands that routinely score well on its Global Brand Simplicity Index tend to enjoy increased revenue, valuation and brand advocacy.
Low-price grocery chain Aldi topped the latest index as the world's simplest brand. Other top finishers included Amazon, Ikea, KFC, McDonald's and Subway.
The study also found 64 percent of consumers would pay a premium for simpler experiences and about as many would recommend such brands to others.

ANNOUNCEMENTS that demonstrate excellence, innovation and leadership
in information security, according to organization rep-
resentatives.
ATMIA celebrates the ATM's 50th
ETA comments on cyber risk standards
The ATM Industry Association celebrated the 50th
anniversary of the automated teller machine during its In support of efforts to strengthen cybersecurity within
annual U.S. conference held from Feb. 14 to 16, 2017. the U.S. financial system, the Electronic Transactions
Festivities included an exhibition of ATM technology, Association submitted a comment letter to the Federal
photographs and memorabilia, and a commemorative Reserve regarding proposed enhanced cyber risk man-
coin honoring the ATM anniversary on one side and agement standards for supervised entities and their
ATMIA's 20-year anniversary on the other. In addi- service providers. The letter emphasized that any regu-
tion, a 50th anniversary online portal featured several latory framework should promote innovation in the
resources, including a fact sheet on key milestones in industry and avoid duplicative regulations that could
the ATM's history. stifle growth in the U.S. fintech space.

E8 Security recognized as best startup The ETA also sent a letter to members of the House
Besting 27 other finalists, cybersecurity company E8 and Senate requesting their support for use of the
Security Inc., was honored as Best Cybersecurity Startup Congressional Review Act to further examine the
with 50 or fewer employees in the 2017 Cybersecurity Consumer Financial Protection Bureau's final rule on
Excellence Awards. E8 Security was also named a final- prepaid cards. Joint resolutions have been introduced
ist in three other categories. The annual Cybersecurity in the House (H.J.Res.73) and Senate (S.J. Res. 19) to
Excellence Awards honor individuals and companies achieve this goal.

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