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Spotlight Innovators

Recruiting at Electronic Payments. “That was the reason
we enhanced our ISO training program in 2015.”
A winning formula

Electronic Payments’ inaugural continuing education
program for payment agents and ISOs consisted of bi-
weekly webinars and regional agent meetings sprinkled
throughout the year. The online training venue, branded
ith “innovation through every transac- Webinar Wednesdays, featured one-hour live webinar
tion™”, Electronic Payments develops pro- sessions focused on relevant industry advancements. These
gressive technologies and lucrative partner live training events not only provided valuable insight,
W programs that keep ISOs and agents on the updates, sales tips, and strategies, but also encouraged
forefront of the evolving payments and point of sale land- sales professionals – who can often feel isolated from peer
scape. As the 39th largest acquirer in the United States, we sharing – to actively interact with subject matter experts
optimize business operations and enhance the merchant and veteran sales professionals.
services experience for businesses nationwide. Visit www.
electronicpayments.com to learn more about our latest The program also included four in-person training events,
innovations, including Exatouch Point of Sale. timed to coincide with the regional payment association
conferences. Through these intensive, person-to-person
What’s New: forums, sales agents were armed with everything needed
to successfully position their business as a full-service POS
The value of great and omnichannel-solutions company. Sessions presented
hands-on point-of-sale demonstrations and focused talks
sales training on how to package the right mix of acceptance options for
a merchant vertical, utilizing big data to help customers,
management of back-office transaction details, and
handling residual and merchant account information.
Current Electronic Payments’ initiatives and new product
advancements were also covered to keep everyone abreast
of corporate level initiatives and successes.

Through surveys and feedback, Electronic Payments
learned the program was beneficial to sales representatives
and had impacted their applied knowledge in the field.
The increased understanding gained about current
market dynamics, as well as in demand omnichannel
products and services, proved to help many of them
more effectively target and close deals. Attendees also
confirmed the sessions enhanced their ability to anticipate
and address merchant challenges and questions.

“As a partner-centric company, the biggest takeaway from
lectronic Payments Exatouch POS As the world past regional meetings is agent feedback and insight,”
of payments advances, it is consistently mak- Ashcraft added. “With so much momentum surrounding
ing an impact on the way sales professionals point of sale, agents are seeking unprecedented access to
E present products and services to merchants. In our wide array of resources. The collective experiences
order to stay competitive, sales people must continually and successes of our agent base motivate our educational
stay up on the latest POS techniques, merchant software initiatives, and this roadshow is a tribute to these points.”
applications and consumer purchasing habits. As a result, More of a good thing
the level, quality and relevance of payments industry
training offered by a merchant services provider is often a The wide-reaching interest of agents in the Electronic
deciding factor when sales agents and ISOs look for a new Payments’ ISO Training Roadshow transcended into
processing provider to represent. several additional training programs offered by mid-year
2016. Training Tuesdays were implemented, utilizing the
“In today’s evolving payments market, continuing live webinar format to focus exclusively on point-of-sale
education has never been more important to the sales selling and the Exatouch product. These webinars covered
professional,” said Keith Ashcraft, Director of Corporate the rich feature set and capabilities of Exatouch, going

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