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        If you could pick one theme for TrafficJamming         brand that resonates with golfers, and we want to add
        and Clickit Golf and turn it into a book, what         personality to the site and become their go-to place.
        would that be?
                                                               Tell us one thing about yourself
        For TrafficJamming, my theme is that although it's a very   that would surprise us?
        competitive world, it's very hard for customers to find good
        companies. So, if you can create a tribe of followers, you
        will be very successful. I look at the whole big world and   I just bought a rowing machine and have become addicted
                                                               to indoor rowing.
        say all I need is a tiny fraction of people that I relate to
        and who relate to me. If I can establish relationships with   What were you like at age 10?
        those people, I can become a successful businessperson. I
        am striving to create a connection with small to midsize
        business owners through TrafficJamming and create  I needed braces very badly, and I was trying to ask out a
        valuable services so they can create growth with their  12-year-old girl.
        company.

        With Clickit Golf, golfers are crazy about golf, and we want   Besides golf, what other interests do
        to take that passion about golf and make our website the go- you pursue in your personal time?
        to marketplace for golfers. We want to become the Kayak of
        golf, so when golfers want to find the weather, purchase a
        round of golf, get tournament scores or buy golf equipment,   Coaching my children in sports is a big part of it. Being
        Clickit is available for their needs. Clickit creates a national   with my wife. My biggest challenge right now is – why did
                                                               we get a second dog? It's a lot of work having two dogs.
                                NewProducts





        Gain, retain customers                                 "Merchant attrition is one of the biggest problems in the
                                                               merchant acquiring industry," said Cory Capoccia, Presi-
        with real-time analytics                               dent at Womply. "New entrants, online rate shopping
                                                               and aggressive competition have made the environment
                                                               increasingly  challenging  for  acquirers.  Retention  Intelli-
                                                               gence  is the first product of its kind, and we are excited
                                                               to see how this improves merchant experience within the
                                                               payments ecosystem."

                                                               Retention Intelligence can be used a standalone service or
                                                               as part of Womply's extended family of value-added service
                      Company: Womply                          offerings, Capoccia added.
                      Product: Retention Intelligence          Brandable suite of products
                      Website: www.womply.com                  As a provider of merchant-focused software to the credit
                      Contact: partnerships@womply.com         card processing and acquiring industry, Womply said it has
                                                               consistently aimed at delivering a big brand experience to
                 an Francisco-based Womply, a software-as-a-   small and midsize merchants, offering business manage-
                 service  company  established  in  2011,  launched   ment solutions formerly only accessible to top-tier retailers.
                 Retention Intelligence, an analytics solution   Womply's competitively priced software platform offers a
        S designed to monitor processing volumes, online       diversified collection of business resources to merchants
        activities and competitive market trends. The solution   in more than 400 vertical industries, including hospital-
        issues real-time alerts via email, customer relationship   ity, retail, auto, beauty, healthcare and medical. Merchant
        management  or  ticketing  systems  to  help credit  card   subscribers can use Womply's self-service portal to identify
        processors and merchant acquirers reduce attrition and   their most loyal customers and measure business perfor-
        identify opportunities in their merchant portfolios, the   mance over time and within their respective industries.
        company stated.
                                                               Womply noted that Insights, its brandable suite of products,
                                                               includes the following:
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