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Education

two years before they were disclosed. take advantage of vulnerabilities that arise, especially those at a national or in-
They are considered two of the big- ternational level. Businesses must make sure they're protecting themselves and
gest single breaches of a company their customers when it comes to sensitive data and personal information.
that we know of – compromising as Don Bush joined Kount as Director of Marketing in October 2010 and became Vice President
many as 1.5 billion users and stolen of Marketing in December 2012. Previously, he was Director of Marketing at Cradlepoint Inc. a
data used over the last several years
– with repercussions continuing to leading manufacturer of wireless routing solutions in the mobile broadband industry. Don has
unfold. What happens to Yahoo will worked in several management roles within the technology segment for over 20 years with both
set a precedent for how companies hardware and software manufacturers and as a partner in two top technology marketing agen-
handle data breaches and how con- cies. He has led products launches and marketing programs for dozens of companies around the
sumers react to them, especially with world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser, and he co-authored the seminar
its deal to be purchased by Verizon, series, Common Launch Disasters and How to Avoid Them. Contact him at don.bush@kount.com.
as stakeholders will now be able to
measure how much a data breach
may cost them. This may be the im-
petus to ramp up security among
companies, or just lead consumers
into even more apathy.
5. EU-U.S. Privacy Shield

Designed by the U.S. Department of
Commerce and the European Com-
mission, the EU-U.S. Privacy Shield
Framework for protection of transat-
lantic data transfers passed to replace
the now-discarded Safe Harbour Pri-
vacy Principles, which were declared
invalid in October 2015. This new
framework requires companies to
align closely with EU data protection
requirements including: strong obli-
gations on companies handling data,
clear safeguards and transparency
obligations on U.S. government ac-
cess, effective protection of individu-
al rights, and an annual joint review
mechanism.

While the framework may have been
complicated by a recent Executive
Order issued by President Trump
titled Enhancing Public Safety in the
Interior of the United States, it is a jolt
designed to help increase fraud pre-
vention and data protection for busi-
nesses and consumers. Especially
as the amount of data continues to
grow and be utilized for a number of
business purposes, we anticipate ef-
forts for data protection to increase
significantly and demand that the fi-
nancial tech companies that manage
transatlantic data do so as well.

While many of these events will have
ramifications that impact the indus-
try well beyond 2017 – some we can
and some we can't anticipate – one
thing is clear: fraudsters will always

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