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Education





                                                               The educational piece here is for you to consider that
                                                               everything you do in business communication is, in some
                                                               ways, on the record. Optimists will see this as a cold
                                                               shower for scheming thieves. Pessimists will see this as the
                                                               end of freedom as business representatives retreat into self-
                          Legal ease:                          censorship and paranoia.

                                                               I prefer not to pass judgment on this contemporary reality
                                                               – because that is not my role. Instead, I encourage you to
                                                               think about the content of your communication to be sure
                                                               you are comfortable with all of it. A simple rule of thumb,
                                                               for example, is to never send an email that you would not be
                                                               comfortable reading on the Wall Street Journal's homepage
                                                               the next day.
        Secrets:                                               At the very least, you'll find this rule will tend to reduce the

                                                               number of rude or insulting messages you may be tempted
        A contemporary                                         to  send.  On a more  concrete  level,  it's  not  productive  to
                                                               create evidence that makes you look bad – regardless of
                                                               whether you are truly bad.
        legal take                                             Each nugget of digital information (that is, all of our

                                                               communication) might be accessed at one point or another.
        By Adam Atlas                                          Therefore, communication should be made in a manner
        Attorney at Law                                        that is consistent with intent.
              f you have no business secrets, stop here. If you're   For example, if you are executing on an aggressive – but legal
              still with  me, I believe you'll  find it useful  to  have   – business plan, it does not play in your favor to pepper your
              a refresher on secrets, privacy and confidentiality   communication with intentions that are more aggressive
        I in the contemporary reality. Business, being almost   than your true intent. If you have a plan to aggressively
        entirely electronic, means that more or less everything we   compete against a competing business, perhaps don't say
        do is documented. This is a double-edged sword.        that you are going to steal their business; say instead that
                                                               you are going to ferociously compete to win it.
        On one hand, we can benefit because electronic         Are confidentiality clauses useless?
        breadcrumbs can protect our rights. On the other hand,
        our digital trails include our blunders and everything in  No. The ready availability of data concerning all
        between. However, despite the ability to record and store  communications is entirely separate from the legal
        nearly all communications, the law of contract remains a  treatment of that data. A contract is the law between the
        powerful means of controlling information disclosed in  parties who sign it. If a party has signed a confidentiality
        business dealings.                                     clause that prevents the entity from using or disclosing
                                                               certain information, then the party bound by that clause
        In an article on secrets, it's tempting to get into a discussion  has a legal duty to honor it.
        of whether what some people call the "surveillance state"
        is good, bad or indifferent. I'll refrain from getting into  The fact that information is very easy to collect, store
        that debate, as I don't think my contribution to that debate  and  disclose  does  not  decrease  the  effectiveness  of
        would change the reality for business today: namely, that all  contracts governing that information. In fact, in today's
        business communication is recorded. My interest is less in  business context, there is a greater need than ever to sign
        law enforcement and more in ordinary business recording  confidentiality agreements and clauses.
        of routine business communications. Emails, chats, phone
        calls, for example, are all subject to easy recording.   Fortunately, the law is still very much in effect. We should
                                                               not confuse the ease with which information can be stored
        Is anything off the record?                            or accessed as evidencing any lessening of the application
        Nothing is fleeting. Everything is permanent. Most     of contracts. I recommend being more careful than ever
        documents, emails, chats, phone calls, etc., are all recorded   in thinking about the information you collect, use and
        somewhere. I am not referring to law enforcement or    disclose, because it is now easier than ever to (willingly or
        security services recording our every digital moment, but   unwillingly) breach an obligation of confidentiality.
        in ordinary business communications, it is quite easy to
        maintain complete records of all communication. All-in   Note,  however,  that  distinctions  exist  between
        recording of calls is not uncommon in business today.   confidentiality, non-solicitation and non-compete clauses.
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